Czech brewer wins latest round in battle of the Budweisers
One is an all-American lager, known for its blockbusting advertising; the other, a Czech brew that while perhaps not as famous, is more of a favourite with beer aficionados. Today it emerged that British drinkers will continue to be able to choose between the two rather different Budweisers, after the world's largest brewer, Anheuser-Busch InBev, lost its latest attempt to take control of the trademark.
In the most recent round of a dispute that has lasted for more than 100 years, the Czech brewery Budejovicky Budvar announced that the UK Supreme Court had rejected a request by AB InBev to overturn a ruling made last year against the American company. As a result, the companies can both use the Budweiser trademark in the UK, with state-owned Budvar claiming the decision is final.
"This attempt to change the final decision of the court proves the long-term strong interest by [AB InBev] to gain exclusive rights for the Budweiser brand at any cost," Budvar's chief executive, Jiri Bocek, said.
A spokesman for AB Inbev, whose brands also include Stella Artois and Becks, said it was "disappointed that the UK Supreme Court decided not to hear our appeal".
Elsewhere in the world, there are 11 court cases ongoing between the two brewers across eight countries. In the US the two have struck a deal that sees Budvar market its brew as Czechvar.
- 1 Malaysia Airlines MH17 crash: Pro-Russian rebel 'admits to shooting down plane'
- 3 Israel-Gaza conflict: The myth of Hamas’s human shields
- 5 Dutch paedophile club to fight their ban at the European Court of Human Rights
Lana Del Rey: 'I have slept with a lot of guys in the industry'
Peaches Geldof cause of death: 'Heroin addict' socialite had taken fatal dose of drug, inquest concludes
Peaches Geldof inquest: Tragic final moments of socialite's life reveal she lied to husband about failed heroin tests
Israel-Gaza conflict: The myth of Hamas’s human shields
Malaysia Airlines MH17 crash: Was a Russian-made missile really parked in this quiet square?
Malaysia Airlines flight MH17 crash: 'Nine Britons, 23 Americans and 80 children' feared dead after Boeing passenger jet is 'shot down' near Ukraine-Russia border
Malaysia Airlines MH17 crash: Vladimir Putin is given 'one last chance' to end hostilities in Ukraine
The 'scroungers’ fight back: The welfare claimants battling to alter stereotypes
The truth about conspiracy theories is that some require considering
Malaysia Airlines MH17 crash: Ukrainian military jet was flying close to passenger plane before it was shot down, says Russian officer
Malaysia Airlines MH17 crash: Massive rise in sale of British arms to Russia
iJobs Money & Business
£350 - £400 per day: Orgtel: PMO Analyst - Banking - London - £350 -£400 per d...
£300 - £350 per day + competitive: Orgtel: Cost Reporting Manager - MI Packs -...
£35000 - £40000 Per Annum plus 23 days holiday and pension scheme: Clearwater ...
£475 - £525 per day: Orgtel: Test Lead, London, Investment Banking, Technical ...