David Beckham's on target for H&M

David Beckham has stripped off – again – in the latest promotional campaign for his line of underwear for the high street chain H&M.

The Swedish fashion giant this week posted a pre-tax profit of £17.8m in the year to 30 November 2012, for its UK arm, up from £15.7m the previous year. It thanked the former footballer for helping lift sales to £777.6m from £718.5m.