David Prosser: Game Group is surely running out of lives
Outlook: Good luck to Game Group in its efforts to turn its prospects around – it is certainly going to need it.
Having visited a new branch of Game a week or so ago, I can testify that the company is making an effort. Helpful sales assistants encouraged shoppers to try new releases in-store while talking up their seconds service, whichenables customers to trade in games they've got bored with (which are subsequently sold at a discount). This is a retailer doing its best.
Moreover, few people can have failed to spot the enormous sums currently being spent on promotion for thelatest Call of Duty release, which isgetting the sort of treatment normally associated with a blockbuster movie. Nor is this unusual – the video games industry appears to be in rude health.
Why then does Game need a break? Well, one problem is the economicenvironment – computer games are an expensive luxury purchase that cash-strapped consumers do not seem likely to prioritise.
The more fundamental – and enduring difficulty – is the threat from online retailers operating without the cost base of a network of high street stores. In a commoditised market where most customers don't need a great deal ofadvice on their purchase, it's justimpossible to see how Game is going to be able to compete.
- 1 BBC election debate: The one photo that summed up the whole 90-minute leaders debate
- 2 A bottle of wine a day is not bad for you and abstaining is worse than drinking, scientist claims
- 3 18th century sex toy found in 'toilet of sword fighting school' in Poland
- 4 'I wish my teacher knew...': Young students share their 'heartbreaking' worries in notes
General Election 2015: David Cameron catching up in polls – but he badly needs a clear lead
The Hubble Space Telescope's amazing journey 25 years on
South Africa xenophobic attacks: Shops looted and violence on streets of Johannesburg as foreigners are forced to hide in police stations
Earthworms rain down from skies over Norway, puzzling scientists
18th century sex toy found in 'toilet of sword fighting school' in Poland
The only black face in the Ukip manifesto is on the page about overseas aid
Ukip is the only main political party to not address LGBT rights in its manifesto
If I’m being racially abused I don’t need a stranger with a saviour complex to rescue me
BBC election debate: The one photo that summed up the whole 90-minute leaders debate
Religion isn't growing, it is becoming vigorous in its demise, says philosopher AC Grayling
Russian warships in English Channel 'to conduct anti-aircraft and anti-submarine military drills'
iJobs Money & Business
£20000 - £25000 per annum + OTE £45,000: SThree: SThree Group have been well e...
£50000 - £667000 per annum + excellent benefits : Ashdown Group: IT Manager / ...
£13000 - £20000 per annum: Recruitment Genius: Scotland's leading life insuran...
£40000 - £45000 per annum + benefits : Ashdown Group: Training Programme Manag...