De Beers to bring Forevermark to UK
De Beers hopes eventually to have up to 40 locations in the UK
Monday 14 July 2014
The mining giant that created the desire for diamond engagement rings is searching for UK jewellers to sell its stones.
De Beers, which first marketed diamonds for brides in the 1940s, plans to bring its Forevermark Diamond brand to the UK for the first time and has signed a licensing agreement with Crossworks Manufacturing who will find jewellers across the country.
With more than 1,390 outlets in 29 countries, including US, China, Hong Kong, India and Japan, De Beers hopes eventually to have up to 40 locations here and will announce the first batch of jewellers by the autumn. It first launched Forevermark six years ago and uses only the top 5 per cent of its diamonds for the brand – roughly 1 per cent of the number of diamonds mined globally – which are then inscribed with an identification number and mark. Jewellers then create specific pieces for each stone.
- 1 Michael Brown shooting: Amnesty International sends team within US for first time as National Guard deployed
- 2 James Foley 'beheaded': Isis video shows militant with British accent 'execute US journalist' – and warns Obama of more to come
- 3 Reading Festival 2014: Tesco branch replaces salad and potatoes for Jagermesiter and vodka
- 4 Here’s the damning letter Robin Williams wrote to his Mrs Doubtfire co-star's principal after they expelled her
- 5 Ferguson protests: 90-year-old Holocaust survivor Hedy Epstein ‘arrested’ by police during St Louis demonstrations
Michael Brown shooting: Amnesty International sends team within US for first time as National Guard deployed
Michael Brown shooting: Ferguson police shoot and kill second young black man
James Foley 'beheaded': Isis video shows militant with British accent 'execute US journalist' – and warns Obama of more to come
Iraq crisis: Islamic State's message to America - 'We will drown you all in blood'
Ferguson: In the heartlands of America, a descent into madness
Isis threat: Cameron wants an alliance with Iran
Crisis? What crisis? A visiting US doctor gives the NHS a rave review
Ukip MEP calls for reintroduction of death penalty on fiftieth anniversary of last deaths
Russell Brand calls for Israel boycott: Comedian urges big businesses that 'facilitate the oppression of people in Gaza' to pull funding
Michael Brown shooting: Chaos erupts on the streets of Ferguson after autopsy shows teenager was shot six times – twice in the head
World peace? These are the only 11 countries in the world that are actually free from conflict
iJobs Money & Business
£200 - £290 per annum + competitive: Orgtel: Sales Performance Manager, Key Ba...
£25000 - £30000 per annum + bonus+benefits+package: Harrington Starr: Junior D...
£600 - £800 per day: Harrington Starr: Java/Calypso Developer Java, Calypso, ...
£700 per day: Harrington Starr: Quantitative Developer C++, Python, STL, R, PD...