Debenhams launches German site

Debenhams is launching its first foreign language website in Germany as part of its international growth plans.

The department store group, which has 164 stores in the UK and Ireland and its Magasin du Nord chain in Denmark, will also now deliver to 34 further countries internationally, bringing the total to 41.

The German site, www.debenhams.de, the first for a UK department store, is launched at a time when British companies are struggling to export to the continent as the eurozone debt crisis hits demand.

The website is entirely in German and transactions will be in euros.