Designer brands at discount prices give BrandAlley 70 per cent rise

The upmarket online retailer BrandAlley has posted a storming 70 per cent rise in sales over the first nine months of this year, driven by a growing army of high street brands attracted to its website. The company – which specialises in flash sales of designer goods at discounts of up to 70 per cent – is trying to raise €100m to fund the acquisition of fledgling businesses in the sector.

Rob Feldmann, the chief executive of BrandAlley, declined to comment on the fund-raising process, which it started by appointing the investment bank Merrill Lynch in May. But he said its website, which runs six flash sales a day, had attracted 75,000 new customers over the first nine months of 2011. A joint venture between its founder Sven Lung and News International, it saw sales rise 70 per cent to £23m over this period, boosted by it attracting new brands.

Mr Feldmann said: "The reason our sales are up 70 per cent is because we are opening up so many new high street brands. The brands have realised it is an unbelievable way of getting new customers, both by driving traffic to their websites and high street stores."

The brands benefit from increased traffic, but also from a huge marketing drive when BrandAlley sends an email about a new flash sale to the 2.5 million customers on its database. These sales typically last four to five days. BrandAlley – which sells products from dresses to homewares and jewellery – works with brands including Ted Baker, Jaeger, Dolce & Gabbana, Gucci and Nespresso. Founded in 2005, BrandAlley is the biggest flash, or private, sale website in the UK and is the second largest in France, behind Vente-privee.

Mr Feldmann said BrandAlley would launch a website for mobile users next month. "We are opening a full mobile site in November," he said. "You have to let consumers shop the way they want, whether they are on the bus or train." In a survey of 200,000 online users by Compete, BrandAlley was the fastest-growing UK retail site in terms of unique visitors between July 2010 and this July.

Start your day with The Independent, sign up for daily news emails
ebooks
ebooksAn introduction to the ground rules of British democracy
Latest stories from i100
Have you tried new the Independent Digital Edition apps?
SPONSORED FEATURES
Independent Dating
and  

By clicking 'Search' you
are agreeing to our
Terms of Use.

iJobs Job Widget
iJobs Money & Business

Guru Careers: Tax Manager / Accountant

£35 - £50k DOE: Guru Careers: A Tax Manager / Accountant (ACA / CA / CTA) is n...

Ashdown Group: Contracts Executive - City of London

£35000 - £37000 per annum + benefits: Ashdown Group: Contracts Executive - Cit...

SThree: Trainee Recruitment Consultant

£20000 - £25000 per annum + OTE £45K: SThree: SThree Group have been well esta...

Recruitment Genius: Call Centre Debt Collector - Multiple Roles

£21000 per annum: Recruitment Genius: This is an exciting opportunity to join ...

Day In a Page

Giants Club: After wholesale butchery of Idi Amin's regime, Uganda’s giants flourish once again

Uganda's giants are flourishing once again

After the wholesale butchery of Idi Amin's regime, elephant populations are finally recovering
The London: After 350 years, the riddle of Britain's exploding fleet is finally solved

After 350 years, the riddle of Britain's exploding fleet is finally solved

Archaeologists will recover a crucial item from the wreck of the London which could help shed more light on what happened in the vessel's final seconds
Airbus has patented a jet that could fly from London to New York in one hour

Airbus has patented a jet that could fly from London to New York in one hour

The invention involves turbojets and ramjets - a type of jet engine - and a rocket motor
10 best sun creams for kids

10 best sun creams for kids

Protect delicate and sensitive skin with products specially formulated for little ones
Tate Sensorium: New exhibition at Tate Britain invites art lovers to taste, smell and hear art

Tate Sensorium

New exhibition at Tate Britain invites art lovers to taste, smell and hear art
Ashes 2015: Nice guy Steven Finn is making up for lost time – and quickly

Nice guy Finn is making up for lost time – and quickly

He was man-of-the-match in the third Test following his recall to the England side
Ashes 2015: Remember Ashton Agar? The No 11 that nearly toppled England

Remember Ashton Agar?

The No 11 that nearly toppled England
Turkey-Kurdish conflict: Obama's deal with Ankara is a betrayal of Syrian Kurds and may not even weaken Isis

US betrayal of old ally brings limited reward

Since the accord, the Turks have only waged war on Kurds while no US bomber has used Incirlik airbase, says Patrick Cockburn
VIPs gather for opening of second Suez Canal - but doubts linger over security

'A gift from Egypt to the rest of the world'

VIPs gather for opening of second Suez Canal - but is it really needed?
Jeremy Corbyn dresses abysmally. That's a great thing because it's genuine

Jeremy Corbyn dresses abysmally. That's a great thing because it's genuine

Fashion editor, Alexander Fury, applauds a man who clearly has more important things on his mind
The male menopause and intimations of mortality

Aches, pains and an inkling of mortality

So the male menopause is real, they say, but what would the Victorians, 'old' at 30, think of that, asks DJ Taylor
Man Booker Prize 2015: Anna Smaill - How can I possibly be on the list with these writers I have idolised?

'How can I possibly be on the list with these writers I have idolised?'

Man Booker Prize nominee Anna Smaill on the rise of Kiwi lit
Bettany Hughes interview: The historian on how Socrates would have solved Greece's problems

Bettany Hughes interview

The historian on how Socrates would have solved Greece's problems
Art of the state: Pyongyang propaganda posters to be exhibited in China

Art of the state

Pyongyang propaganda posters to be exhibited in China
Mildreds and Vanilla Black have given vegetarian food a makeover in new cookbooks

Vegetarian food gets a makeover

Long-time vegetarian Holly Williams tries to recreate some of the inventive recipes in Mildreds and Vanilla Black's new cookbooks