Digital ad growth about to offset print decline
Wednesday 05 March 2014
News websites and online publishers saw advertising soar 18 per cent in Britain last year, fuelling hopes that digital growth has reached a long-awaited tipping point where it will offset print decline.
Figures from the Association of Online Publishers (AOP) and consulting firm Deloitte show digital revenues grew at their fastest rate since the survey began in 2008 – thanks in large part to the mobile boom.
In a separate move, The Guardian said its digital revenues are set to rise more than 20 per cent to £70m in its financial year to March, helping net revenues rise "for the first time since 2008".
AOP said mobile usage is driving digital growth, with advertising on smartphones surging 60 per cent between September and December.
Once revenue from phone and tablet subscriptions is included, mobile revenues were up 80 per cent during the year. Video advertising was up 40 per cent.
Deloitte's media partner Howard Davies said the strong figures "demonstrate the ability of UK publishers to make money from mobile products and services". He added that he expects publishers to "experiment with innovative products and flexible pricing options to maximise this revenue stream" by using a mix of paid-for and free ad-funded models.
AOP chairman, John Barnes, said the survey showed a "growing optimism for the financial prospects of the digital publishing industry".
Several publishers have signalled in recent months that digital revenues are compensating for print declines.
Daily Mail & General Trust's consumer arm, which owns the Daily Mail, reported underlying ad revenues in the first seven weeks of its financial year were up 1 per cent.
Meanwhile, Daily Mirror owner Trinity Mirror said underlying revenues fell just 1 per cent in the last two months of its financial year.
AOP's members include most major newspaper, magazine and online publishers, including The Independent.
- 2 Top Gear: Jodie Kidd, Philip Glenister and Guy Martin 'in advanced talks' to join show
- 3 General Election 2015: 14-year-old boy asks Nick Clegg – 'can you kill Katie Hopkins?'
- 4 University student in court for allegedly covering housemates' food in window cleaner and spit
Italian police 'reveal' what Jesus looked like as a young boy
Mysterious 'X-Files' sounds heard miles above the Earth
University student in court for allegedly covering housemates' food in window cleaner and spit
Garland shooting: Isis claims attack on Prophet Mohamed cartoon contest in Texas as its first action on US soil
Met Gala 2015: Beyoncé manages to out-skimp Rihanna, Miley and Kim Kardashian combined with near-naked ensemble
In defence of liberal democracy
The Rothschild Libel: Why has it taken 200 years for an anti-Semitic slur that emerged from the Battle of Waterloo to be dismissed?
General Election 2015: UK will be 'run for the wealthy and powerful' if Tories retain power, Labour warns
General election live: SNP suspends two members for disrupting Labour rally
Schools forced to act as 'miniature welfare states' with teachers buying underwear and even haircuts for poor pupils
Andy McSmith's Sketch: Feisty audience is the real star of an enlightening show
iJobs Money & Business
£20000 - £25000 per annum + Uncapped commission: SThree: Can you speak German,...
£25000 - £30000 per annum + benefits: Ashdown Group: An exciting opportunity f...
£215 per day: Ashdown Group: Junior Project Manager (website, web application ...
£40-50K: Guru Careers: We are seeking an experienced Software Engineer / Softw...