Domino’s Pizza has revealed that sales boomed during the recent week of heavy snow fall, as it posted full-year profits up strongly and unveiled plans to recruit 1,500 new staff this year.
For the first six weeks of its financial year, Domino’s delivered like-for-like sales up by 15 per cent, but in the week of Artic conditions underlying sales jumped by 20 per cent, as customers ordered pizza for delivery.
Chris Moore, the chief executive of Domino’s, said it plans to open 50 stores, operated by franchisees, this year which would create about 1,500 new jobs.
For the year to 28 December, the UK’s biggest pizza delivery company dined on pre-tax profits up 25 per cent to £18.7m. Its total sales increased by 18 per cent to £350.8m and like-for-like sales jumped by 10 per cent. Mr Moore said that the increased sales would enable it to ramp up advertising spend to £20m in 2009 from £18m last year.Reuse content