Downton trumps the downturn as rise in optimism boosts ITV

ITV's chief executive Adam Crozier hiked the dividend almost 40 per cent and reported that advertisers are feeling "more confidence and positivity" about the UK economy yesterday, sending shares in the broadcaster up 6 per cent to a record high.

"The fear of the downside has largely diluted," declared Mr Crozier, who suggested optimism is at its highest level since 2007, based on talking to around 100 chief executives and marketing directors at different companies in the last three months.

Ad revenues at Britain's largest free-to-air commercial broadcaster, home to Downton Abbey and X Factor, should be up 9 per cent in the third quarter. Supermarket, car, telecoms and pharmaceutical companies, along with the Government, have been among the biggest advertisers.

Mr Crozier said the ad market is "the mirror image" of last year when ITV had a strong second quarter and a weak third quarter because of the Olympics on the BBC. Over the first nine months of this year, ITV's ad revenues will be flat.

His optimism for the rest of 2013 could be seen as a good indicator for the wider economy, though he said his "caveat" was that growing confidence among advertisers has not yet "turned into behaviour" in some cases.

Mr Crozier was able to hike the half-year dividend 38 per cent to 1.1p after another strong performance outside advertising in the first six months. Pre-tax profits rose 11 per cent to £179m, with turnover up 1 per cent at £1.14bn.

His policy of buying up independent production companies such as Graham Norton's So Television and Big Talk, maker of the BBC's Rev and Channel 4's Friday Night Dinner, and selling more shows and formats to other broadcasters in the UK and overseas, is continuing to pay off. Revenues from the programme-making arm ITV Studios jumped 11 per cent and other areas such as gaming and online were up 19 per cent.

Mr Crozier has been experimenting with an online pay policy, making shows such as the drama Scott & Bailey available first behind a paywall. Prices are typically 99p per episode.

He was upbeat about the chances of ITV retaining its Champions League football rights as he said Uefa, the organiser of the tournament, still wanted some free-to-air exposure, even though Sky and BT are likely to engage in a fierce battle over pay-TV coverage. ITV shares jumped 9.9p to 167p.

Start your day with The Independent, sign up for daily news emails
Voices
Ed Miliband and David Cameron are neck and neck in the polls
election 2015Armando Iannucci: on how British politics is broken
News
i100
Arts and Entertainment
Billie Piper as Brona in Penny Dreadful
tvReview: It’s business as usual in Victorian London. Let’s hope that changes as we get further into the new series spoiler alert
Life and Style
A nurse tends to a recovering patient on a general ward at The Queen Elizabeth Hospital in Birmingham
health
News
science
Arts and Entertainment
No Offence
tvReview: No Offence has characters who are larger than life and yet somehow completely true to life at the same time spoiler alert
News
Chuck Norris pictured in 1996
people
ebooks
ebooksA celebration of British elections
Arts and Entertainment
Sarah Lucas, I SCREAM DADDIO, Installation View, British Pavilion 2015
artWhy Sarah Lucas is the perfect choice to represent British art at the Venice Biennale
News
A voter placing a ballot paper in the box at a polling station
i100
News
people
Arts and Entertainment
The Queen (Kristin Scott Thomas) in The Audience
theatreReview: Stephen Daldry's direction is crisp in perfectly-timed revival
Sport
football
  • Get to the point
Latest stories from i100
Have you tried new the Independent Digital Edition apps?
Independent Dating
and  

By clicking 'Search' you
are agreeing to our
Terms of Use.

iJobs Job Widget
iJobs Money & Business

SThree: Trainee Recruitment Consultant - Swiss Banking and Finance

£20000 - £25000 per annum + Uncapped commission: SThree: Can you speak German,...

Ashdown Group: Marketing Executive - 6 month FTC - Central London

£25000 - £30000 per annum + benefits: Ashdown Group: An exciting opportunity f...

Ashdown Group: Junior Project Manager (website, web application) - Agile

£215 per day: Ashdown Group: Junior Project Manager (website, web application ...

Guru Careers: Software Engineer / Software Developer

£40-50K: Guru Careers: We are seeking an experienced Software Engineer / Softw...

Day In a Page

General Election 2015: Ed Miliband's unlikely journey from hapless geek to heart-throb

Miliband's unlikely journey from hapless geek to heart-throb

He was meant to be Labour's biggest handicap - but has become almost an asset
General Election 2015: A guide to the smaller parties, from the the National Health Action Party to the Church of the Militant Elvis Party

On the margins

From Militant Elvis to Women's Equality: a guide to the underdogs standing in the election
Amr Darrag: Ex-Muslim Brotherhood minister in exile still believes Egypt's military regime can be replaced with 'moderate' Islamic rule

'This is the battle of young Egypt for the future of our country'

Ex-Muslim Brotherhood minister Amr Darrag still believes the opposition can rid Egypt of its military regime and replace it with 'moderate' Islamic rule, he tells Robert Fisk
Why patients must rely less on doctors: Improving our own health is the 'blockbuster drug of the century'

Why patients must rely less on doctors

Improving our own health is the 'blockbuster drug of the century'
Sarah Lucas is the perfect artist to represent Britain at the Venice Biennale

Flesh in Venice

Sarah Lucas has filled the British pavilion at the Venice Biennale with slinky cats and casts of her female friends' private parts. It makes you proud to be a woman, says Karen Wright
11 best anti-ageing day creams

11 best anti-ageing day creams

Slow down the ageing process with one of these high-performance, hardworking anti-agers
Juventus 2 Real Madrid 1: Five things we learnt, including Iker Casillas is past it and Carlos Tevez remains effective

Juventus vs Real Madrid

Five things we learnt from the Italian's Champions League first leg win over the Spanish giants
Ashes 2015: Test series looks a lost cause for England... whoever takes over as ECB director of cricket

Ashes series looks a lost cause for England...

Whoever takes over as ECB director of cricket, says Stephen Brenkley
Fishing for votes with Nigel Farage: The Ukip leader shows how he can work an audience as he casts his line to the disaffected of Grimsby

Fishing is on Nigel Farage's mind

Ukip leader casts a line to the disaffected
Who is bombing whom in the Middle East? It's amazing they don't all hit each other

Who is bombing whom in the Middle East?

Robert Fisk untangles the countries and factions
China's influence on fashion: At the top of the game both creatively and commercially

China's influence on fashion

At the top of the game both creatively and commercially
Lord O’Donnell: Former cabinet secretary on the election and life away from the levers of power

The man known as GOD has a reputation for getting the job done

Lord O'Donnell's three principles of rule
Rainbow shades: It's all bright on the night

Rainbow shades

It's all bright on the night
'It was first time I had ever tasted chocolate. I kept a piece, and when Amsterdam was liberated, I gave it to the first Allied soldier I saw'

Bread from heaven

Dutch survivors thank RAF for World War II drop that saved millions
Britain will be 'run for the wealthy and powerful' if Tories retain power - Labour

How 'the Axe' helped Labour

UK will be 'run for the wealthy and powerful' if Tories retain power