Dyson tries to clean up in Asia with Pure Cool air purifier

The product, which will initially only be available in China and Japan, is part of a wider push to win new business in the Far East

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Dyson is hoping to win over China with a new air purifier that eliminates 99 per cent of harmful particles.

The Pure Cool will be launched by the vacuum maker in China today, aiming to help tackle the problem of smog in the country.

The product, which will initially only be available in China and Japan, is part of a wider push to win new business in the Far East. Dyson has already developed a specialist vacuum cleaner that can be used on the delicate flooring and walls found in traditional Japanese houses.

The company launched in China as recently at 2012, but it expects it to be its best-selling market this year. China was Dyson’s fastest- growing market last year, with sales in the country more than tripling.

The company is one of a number of businesses tapping into the growing affluence of China’s middle classes.

The group’s founder, Sir James Dyson, said of the Pure Cool: “There is more to air than meets the eye. Dyson engineers focused on capturing ultrafine particles as small as 0.1 microns.”

Dust mites are about 100-300 microns, while 0.1 micron is about 100 times finer than a human hair.

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