EasyGym, the new low-cost membership fitness centre group, plans to open up to 10 gyms each year.
The first site opens in Slough next month with a second in July at Wood Green, north London. The "easy" brand has been taken under licence from Stelios Haji-Ioannou and runs on a 10-year rolling basis. The group wants 50 clubs by 2016, adding between six and 10 to the portfolio each year. The fees are expected to not exceed £20 a month.