eCommera raises £25m hoping to break into US market


A London start-up that helps retailers use data to improve their business has raised $41 million (£24.6m) from backers of Wonga and House of Fraser to break into America.

eCommera, head quartered off Oxford Street, was founded in 2007 by an ex-BT executive and the founder of online lingerie retailer

The firm gives retailers software that helps them manage orders, sell across platforms and better use customer data.

The start-up has over 70 customers across 32 countries, including Asda, TM Lewin and Brooks Brothers. Last year eCommera was included in Tech City UK’s Future Fifty list of high-growth companies to watch.

eCommera has announced it has raised $41 million from London-based Dawn Capital, who’s other investments include Wonga, as well as West Coast Capital, a backer of House of Fraser and shoe retailer Office, and global advertising conglomerate WPP.

Andrew McGregor, eCommera’s chief executive, said: “We are already one of the largest cloud-software and service companies in the European market and this investment will enable us to accelerate our global growth, with specific focus on the North American market.”

Norman Fiore, managing partner at Dawn Capital, said: “We have reached a tipping point as bricks and mortar retailers aggressively rise to the challenge from pure online players. 

“eCommera impressed us with their game-changing technology that enables retailers to increase profitability and deliver compelling customer experiences from first touch-point to final fulfilment.”