eCommera raises £25m hoping to break into US market
Monday 24 February 2014
A London start-up that helps retailers use data to improve their business has raised $41 million (£24.6m) from backers of Wonga and House of Fraser to break into America.
eCommera, head quartered off Oxford Street, was founded in 2007 by an ex-BT executive and the founder of online lingerie retailer Figleaves.com.
The firm gives retailers software that helps them manage orders, sell across platforms and better use customer data.
The start-up has over 70 customers across 32 countries, including Asda, TM Lewin and Brooks Brothers. Last year eCommera was included in Tech City UK’s Future Fifty list of high-growth companies to watch.
eCommera has announced it has raised $41 million from London-based Dawn Capital, who’s other investments include Wonga, as well as West Coast Capital, a backer of House of Fraser and shoe retailer Office, and global advertising conglomerate WPP.
Andrew McGregor, eCommera’s chief executive, said: “We are already one of the largest cloud-software and service companies in the European market and this investment will enable us to accelerate our global growth, with specific focus on the North American market.”
Norman Fiore, managing partner at Dawn Capital, said: “We have reached a tipping point as bricks and mortar retailers aggressively rise to the challenge from pure online players.
“eCommera impressed us with their game-changing technology that enables retailers to increase profitability and deliver compelling customer experiences from first touch-point to final fulfilment.”
- 1 Hair loss explained: How and why men go bald
- 2 Game of Thrones season 6: Jon Snow theorists believe Ned Stark's son may have a twin sister
- 3 Artist takes LSD, draws herself over different stages of the 9-hour trip to show its effects
- 4 iPhone 6s camera: features to include 4K video camera and flash for selfies
- 5 A pint of water every day is the key to losing weight, scientists say
Most expensive city to live in for expatriates: Luanda, Angola takes number one spot with Hong Kong and Zurich in top three
Video of Irish 'professional boxer' fighting Istanbul neighbourhood goes viral in Turkey
If Surrey were Syria: Social experiment shows what it's like to live under siege
Irish tourist filmed fighting with shopkeepers in Turkey says they 'messed with the wrong man'
House of Lords: Outcry as donors, fixers and MPs caught up in expenses scandal get peerages
Dresden riots: Protesters in Germany attack refugee buses shouting 'foreigners out'
France train shooting: US soldiers speak of the moment they stopped gunman and 'beat him until he was unconscious'
Labour leadership: Jeremy Corbyn accused of 'deluding' young supporters with 'claptrap'
'Women only' train carriages: Jeremy Corbyn unveils radical move to tackle public harassment
Black holes are a passage to another universe, says Stephen Hawking
Iain Duncan Smith 'should resign over disability benefit death figures', says Jeremy Corbyn
iJobs Money & Business
£25000 - £30000 per annum: Recruitment Genius: From modest beginnings the comp...
£35000 - £40000 per annum: Recruitment Genius: From modest beginnings the comp...
£15000 - £65000 per annum: Recruitment Genius: This is an exciting opportunity...
£18000 - £20000 per annum: Recruitment Genius: This is a fantastic opportunity...