Ecotricity in drive to win a million customers
The most ambitious campaign yet to persuade households to switch to green electricity is to be launched next month by one of the country's biggest wind turbine developers.
Ecotricity, which includes J Sainsbury and Ford among its customers, is aiming to sign up one million domestic customers to its new environmentally friendly tariff and build 500 megawatts of community wind power capacity by 2010.
The campaign is being backed by Smile, the Co-op's internet bank, Body Shop, the Soil Association, the Wild Fowl and Wetlands Trust and Future Forests.
Customers who sign up will receive 10 per cent of their electricity from wind turbines in the first year and a further 10 per cent in each subsequent year. Ecotricity also has plans for a dual-fuel deal so customers can buy gas at the same time. It may even seek to capitalise on the troubles facing British Energy by launching a "nuclear-free" tariff.
Dale Vince, the founder and managing director of Ecotricity, said: "Our aim is to bring about significant environmental improvement by creating a mass market for electricity through building new clean green sources of energy."
Unlike electricity giants such as ScottishPower and British Energy which are proposing to build large windfarms, Ecotricity's idea is to site wind turbines in local areas close to where the electricity will be used.
- 4 Women think Irish men are the sexiest, survey finds
- 5 Florida couple forced to register as sex offenders for having sex on public beach
Italian police 'reveal' what Jesus looked like as a young boy
Who should I vote for in the general election? Take The Independent's interactive quiz to find out which party is the right choice for you
Florida couple forced to register as sex offenders for having sex on public beach
Mysterious 'X-Files' sounds heard miles above the Earth
US gameshow gives woman in wheelchair incredibly awkward prize
In defence of liberal democracy
General Election 2015: Post-election 'shambles' looms as 70 per cent of voters say SNP 'should not be able to veto UK government policies'
The Rothschild Libel: Why has it taken 200 years for an anti-Semitic slur that emerged from the Battle of Waterloo to be dismissed?
General Election 2015: UK will be 'run for the wealthy and powerful' if Tories retain power, Labour warns
General election live: SNP suspends two members for disrupting Labour rally
Schools forced to act as 'miniature welfare states' with teachers buying underwear and even haircuts for poor pupils
iJobs Money & Business
£60000 - £70000 per annum + benefits : Ashdown Group: A highly successful, glo...
£25000 - £30000 per annum + benefits: Ashdown Group: A global leader operating...
£27 - 35k + Bonus + Benefits: Guru Careers: A Management Accountant is needed ...
£40-50k + Benefits.: Guru Careers: A Project Manager / Business Analyst is nee...