England's disastrous World Cup effort has resulted in £100m of merchandise being either returned or unsold.
Stockshifters.com, which claims to have 35 per cent of the market for trading surplus stock, has estimated the figure after finding a huge number of England shirts, footballs and umbrellas for sale. Its chief executive, Harvey Sinclair, said: "Think of the shirts that were purchased as retailers aimed to capitalise on the hopes of the nation. Now retailers need to get something back for their outlay and quickly, even if the Football Association hasn't."
Unbranded merchandise that was expected to benefit from an extended World Cup run by England, such as barbeques and beer fridges, is also up for sale.Reuse content