Eveden, the private equity-backed online lingerie firm, has hired advisers to explore its strategic options that could involve a sale of the busines for more than £150m.
The company designs, manufactures and retails women's lingerie and swimwear for larger cup sizes. Its brands include Freya, Fantasie, Fauve, Elomi and Goddess.
Eveden, which is based in Northampton, has hired the accountancy firm PwC to conduct the review.
Lloyds Development Capital backed a management buy-out of Eveden in 2006.
While a sale of the business is one option, Eveden may also seek to raise fresh funds to expand its international business. PwC and LDC declined to comment. Tracy Lewis, its chief executive, said: "We are reviewing options in order to continue maximising the successful international growth that the company has been experiencing."
Eveden sells its products online and in more than 5,000 retailers, including Debenhams and John Lewis, in over 30 countries. Its parent, Eveden Group, grew pre-tax profits by 46 per cent to £8.38m for the year to 30 June 2011, on turnover of £87.1m.