Fabergé reports 198% jump in January sales
Monday 03 March 2014
Jewellery brand Fabergé, owned by ethical emeralds miner Gemfields, reported January sales ahead 198 per cent compared with the previous year as it stepped up its promotional activity.
Gemfields chief executive Ian Harebottle said the brand will “takeover Harrods” next month with an exhibition promoting jewellery and eggs for Easter. It will also launch "The Fabergé Big Egg Hunt" in New York next month.
The brand, previously famous for intricate jewellery egg designs and objet d’art made for Russia's ruling royal family, was bought by Gemfields in 2012.
It last year hired former Harry Winston executive Robert Benvenuto as Fabergé president to lead the expansion of the brand to re-create its popularity.
Gemfields, advertised by actress Mila Kunis, said half-year earnings were 8 per cent weaker at $18 million (£11 million) due to the marketing costs to promote its brands.
Total sales for the six months to the end of December at Gemfields jumped 137 per cent to $65.7 million.
The group has further emerald and ruby auctions planned this year and hopes to purchase an option to mine sapphires this year.
Harebottle said: "Demand for coloured gemstones remained upbeat as is clearly indicated by the record per carat prices we continue to achieve."
Last week its rough emerald and beryl auction in Lusaka, Zambia reported a record US$36.5 million of sales.
- 1 Oxygen-starved 'dead zones' with no marine life up to 100-miles long discovered in the Atlantic Ocean
- 2 The man who filmed the Freddie Gray video has been arrested at gunpoint
- 4 How the language you speak changes your view of the world
- 5 Tory activist asked to step down after Labour candidate Rupa Huq is 'manhandled' while questioning Boris Johnson on the campaign trail
General Election 2015: Fishing is on Nigel Farage's mind as he casts a line to the disaffected of Grimsby
The man who filmed the Freddie Gray video has been arrested at gunpoint
Indonesia executions: Death row British grandmother Lindsay Sandiford will refuse to wear a blindfold when she faces firing squad
Oxygen-starved 'dead zones' with no marine life up to 100-miles long discovered in the Atlantic Ocean
Russian warships accused of 'chasing away' Swedish vessel to prevent Baltic States from achieving energy independence
Over 50,000 families shipped out of London boroughs in the past three years due to welfare cuts and soaring rents
EU asylum policy is 'a direct threat to our civilisation', says Nigel Farage
The Rothschild Libel: Why has it taken 200 years for an anti-Semitic slur that emerged from the Battle of Waterloo to be dismissed?
General Election 2015: SNP and its activists 'openly racist' towards the English, Farage says
General Election 2015: UK will be 'run for the wealthy and powerful' if Tories retain power, Labour warns
Schools forced to act as 'miniature welfare states' with teachers buying underwear and even haircuts for poor pupils
iJobs Money & Business
£16000 - £18500 per annum: Recruitment Genius: This is an excellent opportunit...
£24000 - £28000 per annum: Recruitment Genius: A Senior SEO Executive is requi...
£16000 - £18000 per annum: Recruitment Genius: An Online customer Service Admi...
£18000 - £22000 per annum: Recruitment Genius: This global, industry leading, ...