Festive cheer for Waitrose
Thursday 27 December 2012
Heston Blumethal specials like his figgy pudding and chocolate cake helped Waitrose to its best Christmas period ever, the John Lewis-owned supermarket chain revealed today.
Sales from early November to Christmas Eve were up 7.7 per cent on a year ago, while 23 December was its busiest Sunday ever. Waitrose also saw a 37 per cent surge in online sales as it competed head to head with its online grocery rival Ocado for the first time within the M25.
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