Fifth of spending online as the net really starts to click with customers

Nearly one in every five pounds spent on shopping in the UK is done online – the highest level recorded, according to the British Retail Consortium.

Yesterday was the biggest online day for retailers, with takings expected to have hit £500m. Retailers are desperate to tap into online business, and several innovations have been launched to make the process simpler.

Network Rail today said it will offer collection points in some of its stations in recognition that more people are shopping online but want to collect their items from convenient hubs.

The BRC and KPMG also found that online sales were up 15 per cent in November compared with the same month last year, and are growing faster than the yearly average of 12 per cent.

However, the high street has also seen an increase in like-for-like sales, up 0.6 per cent last month against a year earlier, as the cold weather saw pent-up demand for warmer clothing released. Food sales suffered, mainly because of lower inflation levels – as figures are calculated on the amount of money spent – but analysts have seen that customers are starting to diverge between wanting high-end food from the likes of Waitrose, or cheaper basics from Aldi and Lidl.

David McCorquodale, the head of retail at KPMG, said: "There is a brutal price war being waged among the grocers, with discount brands appealing to cash-strapped consumers and steadily gaining market share.

"Christmas food sales may well polarise between the luxury treat and the discounted necessity, leaving the middle ground as the battlefield."

He added that shoppers were waiting longer than ever to make their Christmas purchases in the hope retailers could start discounting before the 25th.

"Shoppers are delaying purchases for as long as possible in the hope of securing a discount," he said. "Quite who will crack first in this war of nerves remains to be seen."

Network Rail is to launch a trial at Milton Keynes for customers to pick up packages from the likes of Amazon and Ebay to avoid the disappointment of missing the delivery at home.

The trial will only be open to Network Rail staff at first, but the idea is to allow online shoppers to use the station site as an address point for packages.

Customers are likely to be charged a premium for the service but it is not yet known how much it will cost. The parcel shops, called Doddle stores, are part of a joint venture with Travelex's founder Lloyd Dorfman. They will also be trialled in Paddington and Woking next year.

Network Rail is in negotiations with several retailers in the hope of securing deals for offering services to them, with companies such as Amazon already expressing an interest in having lockers at stations for customer collection.

Asda last week launched a collection service from six London Underground stations where customers can place grocery orders in the morning and collect them after work.

PROMOTED VIDEO
Arts and Entertainment
tv
Sport
Ojo Onaolapo celebrates winning the bronze medal
commonwealth games
Arts and Entertainment
Rock band Led Zeppelin in the early 1970s
musicLed Zeppelin to release alternative Stairway To Heaven after 43 years
Arts and Entertainment
Tracey Emin's 'My Bed' is returning to the Tate more than 15 years after it first caused shockwaves at the gallery
artTracey Emin's bed returns to the Tate after record sale
Environment
Neil Young performing at Hyde Park, London, earlier this month
environment
News
i100
News
ebookA unique anthology of reporting and analysis of a crucial period of history
News
Prince Harry is clearing enjoying the Commonwealth Games judging by this photo
people(a real one this time)
Sport
Lionel Messi looks on at the end of the final
football
Extras
indybest
News
Richard Norris in GQ
mediaGQ features photo shoot with man who underwent full face transplant
News
Gardai wait for the naked man, who had gone for a skinny dip in Belfast Lough
newsTwo skinny dippers threatened with inclusion on sex offenders’ register as naturists criminalised
Latest stories from i100
Have you tried new the Independent Digital Edition apps?
Independent Dating
and  

By clicking 'Search' you
are agreeing to our
Terms of Use.

iJobs Job Widget
iJobs Money & Business

Project Manager (HR)- Bristol - Upto £400 p/day

£350 - £400 per annum + competitive: Orgtel: Project Manager (specializing in ...

Graduate / Trainee Recruitment Consultant - IT

£25000 per annum + OTE £40,000: SThree: Orgtel are seeking Graduate Trainee Re...

HR Business Partner - Banking Finance - Brentwood - £45K

£45000 per annum + Benefits: Ashdown Group: ** HR Business Partner - Senior H...

PA / Team Secretary - Wimbledon

£28000 - £32000 per annum + Benefits: Ashdown Group: PA / Team Secretary - Mat...

Day In a Page

The children were playing in the street with toy guns. The air strikes were tragically real

The air strikes were tragically real

The children were playing in the street with toy guns
Boozy, ignorant, intolerant, but very polite – The British, as others see us

Britain as others see us

Boozy, ignorant, intolerant, but very polite
Countries that don’t survey their tigers risk losing them altogether

Countries that don’t survey their tigers risk losing them

Jonathon Porritt sounds the alarm
How did our legends really begin?

How did our legends really begin?

Applying the theory of evolution to the world's many mythologies
Watch out: Lambrusco is back on the menu

Lambrusco is back on the menu

Naff Seventies corner-shop staple is this year's Aperol Spritz
A new Russian revolution: Cracks start to appear in Putin’s Kremlin power bloc

A new Russian revolution

Cracks start to appear in Putin’s Kremlin power bloc
Eugene de Kock: Apartheid’s sadistic killer that his country cannot forgive

Apartheid’s sadistic killer that his country cannot forgive

The debate rages in South Africa over whether Eugene de Kock should ever be released from jail
Standing my ground: If sitting is bad for your health, what happens when you stay on your feet for a whole month?

Standing my ground

If sitting is bad for your health, what happens when you stay on your feet for a whole month?
Commonwealth Games 2014: Dai Greene prays for chance to rebuild after injury agony

Greene prays for chance to rebuild after injury agony

Welsh hurdler was World, European and Commonwealth champion, but then the injuries crept in
Israel-Gaza conflict: Secret report helps Israelis to hide facts

Patrick Cockburn: Secret report helps Israel to hide facts

The slickness of Israel's spokesmen is rooted in directions set down by pollster Frank Luntz
The man who dared to go on holiday

The man who dared to go on holiday

New York's mayor has taken a vacation - in a nation that has still to enforce paid leave, it caused quite a stir, reports Rupert Cornwell
Best comedians: How the professionals go about their funny business, from Sarah Millican to Marcus Brigstocke

Best comedians: How the professionals go about their funny business

For all those wanting to know how stand-ups keep standing, here are some of the best moments
The Guest List 2014: Forget the Man Booker longlist, Literary Editor Katy Guest offers her alternative picks

The Guest List 2014

Forget the Man Booker longlist, Literary Editor Katy Guest offers her alternative picks
Jokes on Hollywood: 'With comedy film audiences shrinking, it’s time to move on'

Jokes on Hollywood

With comedy film audiences shrinking, it’s time to move on