Findus, known for its Crispy Pancakes, is set to vanish from UK’s supermarkets after 50 years in the aisles, according to reports.
Young’s Seafood, which owns the Findus brand in the UK, will cease using the name from this spring, according to trade magazine The Grocer.
Findus Crispy Pancakes will be swapped by a like-for-like item under the new Original Pancake Co brand, while the rest of the Findus frozen meals range will be re-launched under a separate Chef’s Classics brand.
Findus to cease making Crispy Pancakes.— Thomas Blythe (@thomasblythe) January 31, 2016
And with that January hammered the final cruel nail in to its giant coffin.
Young’s Seafood declined to comment on the decision but has registered trademarks for the Original Pancake Co and Chef’s Classics with the Intellectual Property Office.
Nomad Holdings bought the European operations of Findus Group for £500 million last year.
The rights to the Findus brand transferred to Nomad following the deal, the Grocer reported. But it remains unclear if Nomad is planning to sell any products in the UK.
Findus first appeared in the UK in 1958 but its popularity suffered during the horsemeat scandal. Britons had been eating horse meat in “beef” lasagne for up to six months, according to leaked document from the frozen food company that came to light in 2013.
Young’s Seafood declined to comment on the changes. The Independent has asked Nomad for comment.