Football pundits set for Internet fortune

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The Independent Online

Danny Kelly, a music magazine editor turned soccer broadcaster, is about to become the latest Internet multi-millionaire. The company he co-founded just two years ago, 365 Corporation, announced yesterday that it was seeking a listing on the Stock Exchange, which is expected to value it at £250m to £300m.

Danny Kelly, a music magazine editor turned soccer broadcaster, is about to become the latest Internet multi-millionaire. The company he co-founded just two years ago, 365 Corporation, announced yesterday that it was seeking a listing on the Stock Exchange, which is expected to value it at £250m to £300m.

Another well-known media personality likely to earn millions from the flotation is Sky television's soccer pundit Andy Gray. The former Everton and Scotland striker holds around 1 per cent, worth up to £3m.

Explaining the philosophy of 365, Mr Kelly said: "It is not enough to put existing magazines or papers on the Net. Visually at least, it is important to realise the difference."

The company's first publication was Football 365 e-mail and it now provides content for third parties such as the football and music channels of Freeserve - the Internet service of retailer Dixons - ITV's Rugby World Cup web site and the web site for the pop Brit Awards.

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