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Ford is offering drivers up to £7,000 to scrap the most polluting vehicles and replace them with new greener models in a bid to help tackle the UK’s air quality problem.
The company’s UK boss said it "shares society's concerns over air quality" and that the scheme could take hundreds of thousands of the dirtiest vehicles off the road.
At the lower end, drivers will receive £2,000 off a Ford Fiesta while at the top end those who trade in their car and purchase a Transit van, will get a £7,000 discount. Drivers can trade in any cars or van registered before 31 December 2009 of any brand – not just Ford.
New models are required to have engines compliant with the latest Euro VI standard which means they pump out significantly less nitrogen oxides (NOx) than the cars they will replace.
NOx particles have also been linked to a number of other health conditions and to shortened life expectancy, resulting in the equivalent of tens of thousands of deaths each year.
The World Health Organisation has said there is no safe level for particulate pollution
Andy Barratt, chairman and managing director of Ford of Britain, said: “ Removing generations of the most polluting vehicles will have the most immediate positive effect on air quality, and this Ford scrappage scheme aims to do just that.
“We don’t believe incentivising sales of new cars goes far enough and we will ensure that all trade-in vehicles are scrapped.”
The Department for Environment, Food & Rural Affairs said this could include a scrappage scheme targeted at drivers who need the most support such as those on lower incomes or those living near designated clean air zones.
However, the department also said that “analysis of previous schemes has shown poor value for the taxpayer and that they are open to a degree of fraud”. Ministers have set a target for all petrol and diesel cars to be banned by 2040.
Steve Gooding, director of motoring research charity the RAC Foundation, told the Press Association that Ford’s plan was a "shrewd commercial move by a company that has invested heavily in petrol and diesel technology".
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He said: "Ford is right that the very latest internal combustion engines are miles cleaner than their predecessors but without knowing where, when and how far the scrapped vehicles have been driven, it is impossible to calculate the scheme's positive impact on air quality in those very specific urban areas [where] the problem is at its worst.
"A key feature is the offer of good deals on vans which are often key contributors to air pollution and carbon emissions.
"The acid test is whether the savings are enough to entice people and businesses who normally settle for second-hand vehicles to now trade up and buy new."
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