French bakery chain to open 50 London shops

The French patisserie and bakery Paul plans to create 1,000 jobs as it opens 50 new shops in Britain over the next four years.

The chain, which sells bread, pastries, cakes and sandwiches, announced the move yesterday as it appointed a new UK chief executive, James Fleming.

Paul will add 50 shops in the London area to its 23 British branches before the end of 2014. Paul, the biggest bakery in France, opened its first shop in Lille in 1889 and is still family owned, having passed through four generations of bakers.