FT cuts advert dependence

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The Independent Online

The Financial Times expectsits print advertising revenues to be overtaken by subscription and cover price sales for the first time this year, marking a milestone on its road to escape its dependency on volatile advertising markets. The FT, part of the publishing group Pearson, has been at the forefront of making consumers pay for news on the web, and now makes almost 30 per cent of its revenues online. The FT has more than a quarter of a million digital subscribers and some 4 million registered users.