Gap scraps new logo after online outcry
Tuesday 12 October 2010
GAP Inc scrapped a new logo on Monday just a week after launching it following an "outpouring of comments" online and from customers in support of the original blue box design it's had for more than 20 years.
Gap rolled out an updated version of the logo last Monday on its website and planned to include it in its holiday marketing, a spokeswoman said.
But the company saw more than 2,000 comments on its Facebook page on the issue, with many people railing against the new logo and calling for a return to the old.
The original Gap logo shows a blue box with "GAP" written in white inside. The new logo on the website showed "Gap" in black against a light background, with a small blue box shown partially behind the letter 'p'.
"We've been listening to and watching all of the comments this past week. We heard them say over and over again they are passionate about our blue box logo, and they want it back," said Marka Hansen, president of Gap Brand North America. in a statement. "So we've made the decision to do just that -- we will bring it back across all channels."
Hansen said it was clear the company, founded in San Francisco in 1969, "did not go about this in the right way" and missed the "opportunity to engage with the online community."
"There may be a time to evolve our logo, but if and when that time comes, we'll handle it in a different way," Hansen said.
- 2 18th century sex toy found in 'toilet of sword fighting school' in Poland
- 3 US? China? India? The 10 biggest economies in 2030 will be...
- 4 'I wish my teacher knew...': Young students share their 'heartbreaking' worries in notes
The only black face in the Ukip manifesto is on the page about overseas aid
If I’m being racially abused I don’t need a stranger with a saviour complex to rescue me
Ukip is the only main political party to not address LGBT rights in its manifesto
Food banks: One million Britons will soon be using them, according to Trussell Trust
BBC election debate: The one photo that summed up the whole 90-minute leaders debate
Religion isn't growing, it is becoming vigorous in its demise, says philosopher AC Grayling
iJobs Money & Business
£20000 - £25000 per annum + OTE £45,000: SThree: SThree Group have been well e...
£50000 - £667000 per annum + excellent benefits : Ashdown Group: IT Manager / ...
£13000 - £20000 per annum: Recruitment Genius: Scotland's leading life insuran...
£40000 - £45000 per annum + benefits : Ashdown Group: Training Programme Manag...