GE is an Olympic winner at £64m
Monday 30 July 2012
The industrial giant General Electric won sales of more than $100m (£64m) as it helped to get London ready for the Olympics.
The company, which sells power generators, lighting systems and medical equipment, has garnered $1bn in infrastructure sales since it became associated with the Olympics in 2006.
"It is perfect for us," said its chief executive Jeff Immelt, praising GE's role as a top-tier Games partner. "We are so global, it is a great global brand and it takes us to places that are important for the company: China, London, Brazil and Russia. These are all places where the company has a big footprint so the sponsorship has made a lot of sense for us."
GE is one of 11 partners who pay the International Olympic Committee for the association with the Games and aim to recoup the outlay through contracts and heavy marketing programmes.
For London 2012, GE provided medical scanners for the polyclinic in the athletes' village and charging stations for a fleet of electric cars. It also supplied 14,000 lamps for the main stadium.
Read the full interview with Jeff Immelt in tomorrow's Independent.
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