Gin maker Beefeater opens its doors
Tuesday 05 February 2013
The only major brand of gin still made in London is planning a "Home of Gin" centre to attract tourists and locals to its base in Kennington.
Beefeater Gin has been made in the capital since 1860 and the new centre will now reveal exactly how it is made. Beefeater's owner, Pernod Ricard, is building the centre as part of the £40m it invests each year in its gin and whisky brands.
Gin has come a long way since Hogarth's 1751 engraving Gin Lane, which depicted the deprived and poor addicted to gin. The spirit has becoming fashionable again, boosted by the popularity of cocktails.
Beefeater is the latest gin maker to expand in the capital. City of London Dry Gin opened a distillery last year while the "microdistiller" Sipsmith opened in 2009.
Beefeater's master distiller, Desmond Payne, who has 45 years' experience, will oversee the project.
- 2 18th century sex toy found in 'toilet of sword fighting school' in Poland
- 3 US? China? India? The 10 biggest economies in 2030 will be...
- 4 'I wish my teacher knew...': Young students share their 'heartbreaking' worries in notes
General Election 2015: David Cameron catching up in polls – but he badly needs a clear lead
Alan Rickman admits editing 'terrible' script with friends in Pizza Hut behind backs of writers on Robin Hood: Prince of Thieves
South Africa xenophobic attacks: Shops looted and violence on streets of Johannesburg as foreigners are forced to hide in police stations
18th century sex toy found in 'toilet of sword fighting school' in Poland
'I wish my teacher knew...': Young students share their 'heartbreaking' worries in notes
The only black face in the Ukip manifesto is on the page about overseas aid
If I’m being racially abused I don’t need a stranger with a saviour complex to rescue me
Ukip is the only main political party to not address LGBT rights in its manifesto
Food banks: One million Britons will soon be using them, according to Trussell Trust
BBC election debate: The one photo that summed up the whole 90-minute leaders debate
Religion isn't growing, it is becoming vigorous in its demise, says philosopher AC Grayling
iJobs Money & Business
£20000 - £25000 per annum + OTE £45,000: SThree: SThree Group have been well e...
£50000 - £667000 per annum + excellent benefits : Ashdown Group: IT Manager / ...
£13000 - £20000 per annum: Recruitment Genius: Scotland's leading life insuran...
£40000 - £45000 per annum + benefits : Ashdown Group: Training Programme Manag...