Google hopes for reinforcements in social network battle
Sunday 24 February 2013
Google is promising businesses greater returns on advertising if they sign up to its social network, in a fresh bid to take on rivals Facebook and Twitter.
The internet search giant has been emailing advertisers boasting that businesses with Google+ pages see a 5-10 per cent rise in click-throughs when linked with its AdWord campaigns. These display adverts on Google when users search for specific words.
Google also features businesses' Google+ pages prominently on the right hand side of search results. These also show recent posts on the page and the number of people who have given a "+1" – the equivalent of Facebook's "like" button – to those brands.
Insiders suspect the push by executive chairman Eric Schmidt to sign up companies to the social network, launched in November 2011, is a response to innovations from Twitter and Facebook.
Twitter last week introduced a system allowing businesses to tailor advertising campaigns on the microblogging site and Facebook last month unveiled Graph Search, a feature allowing users to search all the connections across the site.
Having more businesses on Google+ could strengthen the company's commercial clout as it would allow it to build up more detailed pictures of the brands and businesses users like through the +1 feature.
But one advertiser accused Google of "hacking its own system" to ensure the social network's success. When users search on the site, those brands or businesses on the social network are given greater presence, raising questions over whether Google is abusing its power.
It sparked a similar controversy last September when it launched its own car insurance comparison site. Google is also talking to music labels about launching a streaming service, so it is less reliant on advertising.
- 1 Why I'm on the brink of burning my Israeli passport
- 3 Blackest is the new black: Scientists have developed a material so dark that you can't see it...
- 4 Iraq crisis: How Saudi Arabia helped Isis take over the north of the country
- 5 Barack Obama fist bumps Texas restaurant employee in support of gay rights
Scottish independence: Scots of Corby take matters into their own hands in mock referendum - and deliver overwhelming verdict
Protesters fight to save Arturo, the polar bear sweltering in baking hot zoo
Fry ‘criticises Operation Yewtree in dinner party rant’ calling for tougher laws to deter false sex abuse allegations
Supermoon 2014 in pictures: Moon appeared bigger and brighter at the weekend
Saharan remains may be evidence of first race war, 13,000 years ago
Sustained immigration has not harmed Britons' employment, say government advisers
War is war: Why I stand with Israel
Even when it brutalises one of its own teenage citizens, America is helpless against Israel
Socialist Worker called to apologise over ‘vile’ article saying Eton schoolboy Horatio Chapple's death is ‘reason to save the polar bears’
Emergency data law: David Cameron plots to bring back snoopers’ charter
NUT strike: David Cameron announces crackdown on strike action ahead of mass industrial action
iJobs Money & Business
£35000 per annum: Harrington Starr: A world leading brokerage is looking for a...
£30000 per annum: Harrington Starr: My client, a researcher of investment idea...
£63000 per annum: Harrington Starr: A market leading provider of technology dr...
£55000 - £65000 per annum: Harrington Starr: A leading global exchange is look...