Government monthly advertising spending highest in almost four years
Wednesday 05 March 2014
The Government’s monthly spend on advertising has hit its highest level in four years amid suggestions that public awareness on issues such as health and Army recruitment has slumped.
Figures compiled by research firm Nielsen for the Evening Standard estimate the Government spent £12.1 million in January — the highest for 46 months since March 2010 and 20 per cent more than a year ago.
Cabinet Office minister Francis Maude controversially halved marketing spend after the 2010 election and axed Whitehall’s respected Central Office of Information in an austerity drive. There have been fears that the cuts went too far.
The Army launched a TV campaign in January after Defence Secretary Philip Hammond admitted the forces were struggling to attract applicants. Awareness on health issues such as smoking cessation is also said to have tumbled.
David Kershaw, chief executive of M&C Saatchi, a Soho agency on the Government’s roster, described the 2010 cuts as “dramatic” but said: “The Government now has a very good grip on where communications can make a measurable, cost-effective difference.”
The Cabinet Office played down suggestions ad spend was rising. "The start of major campaigns will cause seasonal spikes in activity," said a spokesman.
Marketing spend is forecast to be £250 million in 2013-14 against £532 million in 2009-10.
- 1 Rihanna 'nude photos' claims emerge on 4Chan as hacking scandal continues
- 2 Frank Lampard equalises for Manchester City against Chelsea: how Twitter reacted
- 3 Kim Kardashian 'nude photos' leaked on 4chan weeks after Jennifer Lawrence scandal
- 4 Free U2 album: How the most generous giveaway in music history turned PR disaster
- 5 Britain First picture: Photographer 'horrified' after first Afghan policewoman killed by Taliban used for 'ban the burka' campaign
Rihanna 'nude photos' claims emerge on 4Chan as hacking scandal continues
Kim Kardashian 'nude photos' leaked on 4chan weeks after Jennifer Lawrence scandal
Jennifer Lawrence leaked 4Chan sex video branded 'fake' by forum users
Gabrielle Union contacts FBI over nude 4Chan pictures leaked by 'vultures'
Jennifer Lawrence 'naked sex video' will be leaked next, threatens 4Chan celebrity photo hacker
Scottish independence referendum: A nation divided against itself
Scottish referendum results: Cross-party consensus collapses amid Tory-Labour spat on the 'English question'
Scottish independence: David Cameron is becoming the 'George Bush of Britain'
Hilary Mantel 'should be investigated by police' over Margaret Thatcher assassination story, says Lord Bell
Plebgate MP Andrew Mitchell called officer a 'little s**t', claim court documents 'exposing ex-Chief Whip's 'record of abusing police'
Archbishop of Canterbury admits doubts about existence of God
iJobs Money & Business
£400 - £450 Per Day: Clearwater People Solutions Ltd: **URGENT CONTRACT ROLE**...
Up to £100k or £450p/d: Saxton Leigh: My client is a leading commodities tradi...
£320 - £330 per day: Ashdown Group: The Ashdown Group have been engaged by a l...
To £75,000 + Pension + Benefits + Bonus: Saxton Leigh: My client is looking f...