Grade: charge for online content
The former ITV chairman Michael Grade has urged broadcasters to start charging for online viewing, levying micropayments for TV shows such as Downton Abbey.
"What content owners are struggling with, and this is true of the music business too, is monetising the digital highways," Lord Grade said.
But he said viewers were now more willing to pay. "If you download an app for 99p, you don't even think about it," he said. "Take the example of missing an episode of Downton Abbey. You say to yourself, 'Here's a chance to watch it on the train for £1.25.' You wouldn't even think about it. Or you're sitting at home and there is nothing on TV tonight. 'I know, let's watch that episode of Spooks we missed for 25p'."
Lord Grade, who chairs the online grocer Ocado, faced criticism for not investing in online during his tenure at ITV between 2007 and 2009.
Speaking to the corporate finance firm Clearwater's magazine The Wire, he said new technology must be seen as an opportunity for TV companies that own high-quality content. The main UK broadcasters have preferred so far to sell advertising around free online content.
Gay couple beaten in park urge MPs to moderate language on gay marriage
Strewth mate. Aussies wave goodbye to Britain as it becomes too pricey to stay
World news in pictures
X marks the spot: The find that could rewrite Australian history
'There are empty spaces where there used to be living rooms, bedrooms, classrooms': President Barack Obama says America is praying for Oklahoma in wake of tornado that claimed 24 lives
- 1 'He was lucky he didn't die' - George Michael fell out of speeding car onto M1 motorway, according to eye witness
- 2 Tottenham to smash pay scale with £150,000-a-week contract in attempt to tie Gareth Bale to club
- 3 Austerity has hardened the nation's heart
- 4 Gay couple beaten in park urge MPs to moderate language on gay marriage
- 5 Why Arsène Wenger must spend to put icing on the cake and buy likes of Stevan Jovetic for Arsenal
BMF is the UK’s biggest and best loved outdoor fitness classes
Find out what The Independent's resident travel expert has to say about one of the most beautiful small cities in the world
Win anything from gadgets to five-star holidays on our competitions and offers page.
iJobs Money & Business
£180 - £230 per day: Orgtel: Operations Analyst - Leading Bank in the City of ...
£500 per day: Orgtel: A top tier banking client urgently requires Finance Busi...
£425 - £550 per day: Orgtel: Senior Finance Project Manager - £550 - Bristol -...
£150 - £250 per day: Orgtel: KYC Analyst - London - Banking - £150-250/day C...