Grade: charge for online content
Friday 13 April 2012
The former ITV chairman Michael Grade has urged broadcasters to start charging for online viewing, levying micropayments for TV shows such as Downton Abbey.
"What content owners are struggling with, and this is true of the music business too, is monetising the digital highways," Lord Grade said.
But he said viewers were now more willing to pay. "If you download an app for 99p, you don't even think about it," he said. "Take the example of missing an episode of Downton Abbey. You say to yourself, 'Here's a chance to watch it on the train for £1.25.' You wouldn't even think about it. Or you're sitting at home and there is nothing on TV tonight. 'I know, let's watch that episode of Spooks we missed for 25p'."
Lord Grade, who chairs the online grocer Ocado, faced criticism for not investing in online during his tenure at ITV between 2007 and 2009.
Speaking to the corporate finance firm Clearwater's magazine The Wire, he said new technology must be seen as an opportunity for TV companies that own high-quality content. The main UK broadcasters have preferred so far to sell advertising around free online content.
- 1 The Boy in the Dress, TV review: David Walliams' Boxing Day treat is a celebration of being different
- 2 Exclusive: Abusers using spyware apps to monitor partners reaches 'epidemic proportions'
- 3 Andy Murray takes to Twitter to show off his Christmas jumper
- 4 Margaret Thatcher 'expressed fears of Asian rising' at Anglo-Irish summit in 1984
- 5 Katie Hopkins speaks out on childhood obesity: 'Parents of fat children should be prosecuted for child cruelty'
PlayStation and Xbox hacked by Lizard Squad
Exclusive: Abusers using spyware apps to monitor partners reaches 'epidemic proportions'
Dublin court rules brain-dead pregnant mother's life support can be switched off
Margaret Thatcher 'expressed fears of Asian rising' at Anglo-Irish summit in 1984
The 'Black Museum': After 150 years, public set to see exhibits from police’s grisly crime museum
British actor Idris Elba cannot star as James Bond because he is black, says shock jock Rush Limbaugh
Rozanne Duncan: Ukip expels councillor for 'jaw-dropping' comments made in BBC TV interview
Germany anti-Islam protests: 17,000 march on Dresden against 'Islamification of the West'
Ukip member gets into Christmas spirit with Union Flag plea to Santa 'for our country back'
BBC director Danny Cohen: Rising UK antisemitism makes me feel more uncomfortable than ever
Katie Hopkins speaks out on childhood obesity: 'Parents of fat children should be prosecuted for child cruelty'
iJobs Money & Business
Not specified: Selby Jennings: VP/SVP Credit Quant Top tier investment bank i...
Not specified: Selby Jennings: Quantitative Research | Global Equity | New Yor...
Not specified: Selby Jennings: SVP Model Validation This top tiered investment...
Highly Competitive: Selby Jennings: Our client, a leading European Oil trading...