Graff's jewels in the crown: Group unveils $500m hair piece
Tuesday 08 October 2013
Graff Diamonds, the jeweller that pulled its planned $1bn (£620m) Hong Kong IPO last year, has launched an advertising stunt in the shape of a $500m jewelled hair piece.
The group – owned and founded by Laurence Graff – is recreating a version of its 1970 “hair jewel” that was then worth $1m. This time the diamonds used in the new creation are valued at more than half a billion.
Claire Adler, a luxury goods consultant, said: “This leads people to question where jewellery ends and art begins. This is probably not by chance. Mr Graff, a well-known lover of contemporary art himself, is asking for a price which is double the amount paid for the most expensive piece of art ever sold.”
The recreation celebrates 60 years since the start of Mr Graff’s jewellery career and marks the opening of Graff’s 40th store in Seoul.
The news of the expensive hair piece comes as a new record was set for the sale of a white diamond this week. A 118-carat, flawless D-diamond was sold by Sotheby’s for $30.6m. But the record price for the white diamond does not beat Graff’s record $45.6m sale of its 24.78-carat pink diamond back in 2010.
- 1 Katie Hopkins attacked me on Twitter — so I reported her to the police for inciting racial hatred
- 2 I might be an MP, but that doesn't stop me fighting sexism with my breasts
- 3 Martha Stewart accuses Snoop Dogg of 'smoking for four hours' during Justin Bieber Roast
- 4 Google April Fools': company unveils backwards search engine and huggable digital assistant
- 5 April Fools' Day 2015: The best hoax news stories from around the internet
Martha Stewart accuses Snoop Dogg of 'smoking for four hours' during Justin Bieber Roast
April Fools' Day 2015: The best hoax news stories from around the internet
April Fools' Day 2015 live: The best pranks and fake stories from around the world
University of Cambridge: Remains of 1,300 scholars are found under building
Turkey power cut: Prime Minister says nationwide blackout could be caused by terrorists
Ukip supporters are 55 or older, white and socially conservative, finds British Social Attitudes Report
Street preacher quoting from the Bible fined for calling homosexuality an 'abomination'
Woman filmed launching racist tirade against men on the Tube for speaking in 'own lingo'
Katie Hopkins attacked me on Twitter — so I reported her to the police for inciting racial hatred
The West has it totally wrong on Lee Kuan Yew
David Cameron calls Labour 'hopeless, sneering socialists' while announcing 7-day NHS plans
iJobs Money & Business
£20000 per annum + commission: SThree: Sthree have an exciting opportunity for...
£18000 - £32000 per annum: Recruitment Genius: A Telesales Executive is requir...
£45000 - £50000 per annum + benefits : Ashdown Group: A highly successful, glo...
£50,000 - £55,000: Neil Pavier: Are you a professionally qualified commercial ...