'Greenwashing' companies forced to drop marketing claims
Sunday 01 May 2011
UK corporations accused of "greenwashing" have been stopped in their tracks by a campaign led by the paper and communications industries.
Companies' marketing messages have been promoting the lower cost of electronic billing and services as a way of helping the environment but campaigners in the group Two Sides, said this was misleading and incorrect. Two Sides argue that using paper does not harm the environment as the majority of paper production is sustainable.
Of the major corporate, utilities, banking and telecoms companies targeted by Two Sides, 82 per cent have stopped issuing warnings to customers about the use of paper. HSBC and Royal Bank of Scotland are among those to have adjusted their material.
Many large businesses have been accused of various levels of greenwashing – the deceptive use of green PR or marketing in order to promote goods and services – over the past 20 years. This is thought to be the first successful campaign to change a group of companies' marketing material.
Two Sides was launched to stop companies from misleading consumers on the reasons to switch to direct debits. It was set up by a group of paper manufacturers.
- 1 If you weren't afraid of flying before last week... you probably are now
- 2 Israel-Gaza conflict: The secret report that helps Israelis to hide facts
- 3 Students offered grants if they tweet pro-Israeli propaganda
- 4 Lauren Goodger calls for tougher laws on revenge porn after sex tape leaks online
- 5 Iraq crisis: End 'very near' for Christianity after Isis takeover, says Bishop
Israel-Gaza conflict: The secret report that helps Israelis to hide facts
A day in the life of Vladimir Putin: The dictator in his labyrinth
Opponents of Israel's military operation in Gaza are the real enemies of Middle Eastern peace
Were 'Poor Doors' added to mixed developments so wealthy residents don't have to go in alongside social housing tenants?
Arizona execution lasts two hours as killer Joseph Wood left 'snorting and gasping' for air
Malaysia Airlines MH17 crash: Massive rise in sale of British arms to Russia
iJobs Money & Business
£40000 - £45000 per annum: Ashdown Group: An established professional services...
£600 - £650 per day: Orgtel: Conduct Risk Liaison Manager - Banking - London -...
£18000 - £23000 per annum + Comission: SThree: SThree, International Recruitme...
£280 - £300 per day + competitive: Orgtel: Test Analyst, Edinburgh, Credit Ris...