It may not be the healthiest of snacks, but visitors to the Olympic park can't get enough of pasties and savouries from Greggs, the UK's biggest High Street baker.
Takings at its Westfield Stratford store smashed the company's sales records last week despite restricted numbers at the shopping mall last weekend.
Shops close to the Olympics venues are seeing business boom by up to 80 per cent. Sales across London are 10 per cent up.
But pre-tax profits fell 4 per cent to £16.5m in the six months to 30 June because of wet weather.
Greggs' staff member Anuradha Cooray, representing Sri Lanka, who works in the Aylesbury store will run in the men's marathon next weekend.