Gumball flags up global drive

The company behind the Gumball Rally – the 3,000 mile tour for rich petrol heads – is planning to open shops to sell its merchandise. British-based Gumball 3000, which has organised 15 annual rallies in which more than 100 cars take part, has begun searching for suitable locations for a shop in London and will follow this with stores in Dubai, New York, Mumbai and Shanghai. Maximillion Cooper, founder and chief executive of Gumball, said: "The retail expansion is the cornerstone of our ambitions to grow Gumball into a £1bn brand within the next five years. We already have a devoted following and we want to build a retail footprint to take on the likes of Superdry."

laura chesters

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