Haynes launches a review to get sales back on road
Tuesday 18 December 2012
Having blamed 50 Shades of Grey for falling sales of its car manuals and DIY books, the publisher Haynes yesterday said it had launched a "fundamental strategic review" of its business.
Its chairman J Haynes said: "We are exploring ways we can bolster revenues in our traditional print titles and opportunities to develop our digital offering and ensure practices are in place to take the group back into growth.
"We expect to complete our thorough review in June 2013," he added.
Haynes said that while sales in the United States rose by 7 per cent in the second quarter, sales in the UK and Europe were down by 9 per cent, leaving group revenues off by 2 per cent.
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