Help to Buy is a boost for Persimmon

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The Independent Online

Just a fortnight after the launch of the Government's Help to Buy scheme, the housebuilder Persimmon said it is already seeing more interest from aspiring homeowners.

The initiative – which launched on 1 April – saw the number of visitors to Persimmon's website up 30 per cent on the same time a year earlier. "It had a swift effect," the chief executive, Mike Farley, said. "We've seen an increase in both traffic to our site, where more people are now beginning their house search online, and a pick up in reservations.

"The Government's stimulus appears to be working – but it is only two weeks in."