House of Fraser profits lifted by own brands
Thursday 23 September 2010
House of Fraser's strategy to focus on its own brands looks to have paid off, after sales in the division surged more than 60 per cent.
The group relaunched the "1960s iconic fashion" brand Biba earlier this month, fronted by model Daisy Lowe, and sales hit £30,000 in the first week. It has since established itself as the single biggest womenswear brand in the business. When House of Fraser was taken private by Highland Group Holdings four years ago it had three own-brand labels; there are now 15. These represent just over 10 per cent of sales, and Highland says it is on track to bring that to somewhere north of 30 per cent in three years.
The news emerged in a market and strategy update covering the 26 weeks to the end of July, which showed revenues rose 5.5 per cent to £481m. Online sales were up 150 per cent, and the group said e-commerce was worth £35m over the past 12 months. It has targeted £200m by 2013.
The chief executive, John King, said the group was confident sales would grow in the second half despite the tough trading environment.
- 1 Christians: The world's most persecuted people
- 2 Israel-Gaza conflict: The secret report that helps Israelis to hide facts
- 3 Thatcher ‘was warned of Tory child sex party claims’
- 5 The Simpsons Family Guy trailer: First look at crossover episode after Comic-Con debut
A new Russian revolution: The cracks are starting to appear in Putin’s Kremlin power bloc
Thatcher ‘was warned of Tory child sex party claims’
Israel-Gaza conflict: President Obama presses Netanyahu to call ‘immediate and unconditional’ Gaza ceasefire
Lauren Goodger sex tape: Reality star calls for tougher laws on revenge porn after intimate video leaks online
Iraq crisis: End 'very near' for Christianity after Isis takeover, says Bishop
Israel-Gaza conflict: The secret report that helps Israelis to hide facts
A day in the life of Vladimir Putin: The dictator in his labyrinth
Opponents of Israel's military operation in Gaza are the real enemies of Middle Eastern peace
Were 'Poor Doors' added to mixed developments so wealthy residents don't have to go in alongside social housing tenants?
Arizona execution lasts two hours as killer Joseph Wood left 'snorting and gasping' for air
Malaysia Airlines MH17 crash: Massive rise in sale of British arms to Russia
iJobs Money & Business
£28000 - £32000 per annum: Ashdown Group: Training/Learning and Development Co...
£28000 - £32000 per annum + benefits: Ashdown Group: Training Programme Manage...
£30000 - £45000 per annum: Harrington Starr: A Global Financial Service Organi...
£30000 - £40000 per annum + Bonus+Benefits+Package: Harrington Starr: C# Web d...