Ideal World founders sell second business

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The Independent Online

The co-founders of the home-shopping business Ideal World unveiled a £5m takeover of their plant and garden equipment retail venture yesterday – just two years after they set it up.

Paul Wright and Valerie Kaye have agreed the deal with Ideal Shopping Direct, in which they still hold a 29 per cent stake. Their new venture, Lead The Good Life, has made profits of £730,000 on sales of £6m in the 17 months since its launch.