'In play' gaming boosts Sportingbet

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The Independent Online

Sportingbet said the increased popularity of betting on live sporting events helped drive revenues 27 per cent higher in the year to 31 July. The online gaming group said such "in play" gaming accounted for 61 per cent of its core sports betting business in the past year, up from 56 per cent in 2009.

A £50m betting spree on World Cup matches also helped overall sales hit £208m. Pre-tax profits fell to £6.9m from £22.3m the year before, but this included a £22.8m settlement with the US Department of Justice over an inquiry into alleged illegal internet gambling.