Ipads and other gadgets boost sales at John Lewis in Christmas run up
Sunday 11 November 2012
Ipads and other electronics have helped department store chain John Lewis start its run up to Christmas with festive cheer.
With Christmas six weeks away, John Lewis department stores saw sales in the week to November 10 increase 11.4 per cent on the same week last year to £85 million.
The chain reported particularly strong figures from the electronics and home technology department, which were up 29 per cent on last year.
The new iPad, iPad mini and "app toys" - gadgets working with mobile phone apps - led sales giving a strong indication of the gift trend this Christmas.
The chain also saw strong sales of beds, fitted carpets and made to measure curtains in a sign that customers are getting their homes ready for entertaining. Festive table decorations, china and table linen were also in high demand.
Nat Wakely, director of selling operations, said: "It shows that our customers are thinking seriously about Christmas and coming into our shops to find all they need for entertaining family and friends and for finding the perfect gift."
The trading comes as the department store launched its latest Christmas television advertising campaign, with eight million X Factor viewers seeing it in a prime slot last night.
International Women's Day 2014: The shocking statistics that show why it is still so important
Feminist quotes to inspire you on the International Women's Day
Belle Knox: How the porn star student from Duke University became bigger than Justin Bieber
International Women's Day 2014: Mothers and daughters describe their hopes and dreams in touching photographs
Liam Neeson on death of wife Natasha Richardson: ‘When I hear the door opening, I still think I’m going to hear her’
Apple's Tim Cook: Business isn’t just about making profit
Thousands of young people forced to go without food after benefits wrongly stopped under 'draconian' new sanctions regime
Ukraine crisis: New navy chief 'defects' and surrenders Crimean HQ as Putin claims ultranationalists forced intervention
Britain's top vet sparks controversy with call for ban on slashing animals' throats in 'ritual' slaughters for halal and kosher meat products
Ukraine crisis: Russia dismisses '3am ultimatum' as 'total nonsense'
If you're horrified by a flame-roasted dog, you should be shocked at a hog roast
- 1 Saudi preacher who 'raped and tortured' his five -year-old daughter to death is released after paying 'blood money'
- 2 Too upsetting? Academy members voted for Oscar-winning 12 Years A Slave 'without watching it'
- 3 Orgasm machine to deliver climax at the push of a button
- 4 Liam Neeson turned down James Bond role to marry Natasha Richardson
- 5 Livr: A social network only for drunk people
iJobs Money & Business
£12000 per annum: Inspiring Interns: The company works with Tier 1 FTSE 100 Ba...
£32000 - £36000 per annum + generous benefits: Pro-Recruitment Group: * TAX * ...
£37000 - £40000 per annum + £20000 benefits package: Pro-Recruitment Group: **...
£30000 - £35000 per annum + generous benefits: Pro-Recruitment Group: Mixed Ta...