John Lewis predicts record mega Mondays

Retailer expects to beat £7.4m online sales in last two big days of Christmas

John Lewis has revealed its online sales will smash all records this month, with "three Mega Mondays in a row", convincing the high street chain to launch foreign language websites next year.

Andy Street, the chain's managing director, said the online push into Germany and France marks the development into a truly international business. He also forecast that the 39-store retailer would deliver total sales growth of 5 per cent for 2013.

That said, John Lewis is not the only chain to have benefited from the favourable autumn and early winter weather. Big Four accountant Deloitte has forecast that sales across the retail industry will rise by 1 per cent over the crucial Christmas trading period, despite the consumer downturn.

Its website delivered storming sales of about £7.4m on 3 December, which had been expected to be the busiest online shopping day of the year, dubbed Mega Monday.

Mr Street said: "Our sales and orders were both 40 per cent up on last year's Mega Monday. It was a fantastic day's business for us."

He added: "We actually think that tomorrow will beat it and maybe another record on 17 December. There will be three Mega Mondays in a row."

While John Lewis already delivers to 33 countries, it will follow rivals, such as Marks & Spencer, in launching its own dedicated French and German websites. Mr Street said: "It reflects that John Lewis is determined to steadily build an international business."

The retailer started selling its own-brand homewares overseas for the first time in a tie-up with the South Korean department store Shinsegae this year.

Boosted by online sales and a strong performance in its shops, John Lewis has shown its rivals a clean pair of heels in 2012. Mr Street said: "With our sales up over 12 per cent so far this year and ahead of the market, it is understandable that we appear to have lost our retail bellwether status."

Mr Street explained that while a forecast of 5 per cent sales growth in 2013 would represent a slowdown on this year's growth, John Lewis had benefited from one-off events: the digital switch-over, which boosted television sales; the Olympics; and the Diamond Jubilee.

The collapse of Comet, the 236-store laptop-to-microwaves chain, in early November appears to have helped John Lewis's electricals department grow sales by a quarter over the past month. Mr Street said: "With Comet's demise, customers are trusting John Lewis's price promise and warranty guarantee."

He added: "The weather has been helpful. We got a proper autumn and the beginnings of a proper winter."

Start your day with The Independent, sign up for daily news emails
ebooks
ebooksAn introduction to the ground rules of British democracy
Latest stories from i100
Have you tried new the Independent Digital Edition apps?
SPONSORED FEATURES
Independent Dating
and  

By clicking 'Search' you
are agreeing to our
Terms of Use.

iJobs Job Widget
iJobs Money & Business

Guru Careers: Tax Manager / Accountant

£35 - £50k DOE: Guru Careers: A Tax Manager / Accountant (ACA / CA / CTA) is n...

Ashdown Group: Contracts Executive - City of London

£35000 - £37000 per annum + benefits: Ashdown Group: Contracts Executive - Cit...

SThree: Trainee Recruitment Consultant

£20000 - £25000 per annum + OTE £45K: SThree: SThree Group have been well esta...

Recruitment Genius: Call Centre Debt Collector - Multiple Roles

£21000 per annum: Recruitment Genius: This is an exciting opportunity to join ...

Day In a Page

Giants Club: After wholesale butchery of Idi Amin's regime, Uganda’s giants flourish once again

Uganda's giants are flourishing once again

After the wholesale butchery of Idi Amin's regime, elephant populations are finally recovering
The London: After 350 years, the riddle of Britain's exploding fleet is finally solved

After 350 years, the riddle of Britain's exploding fleet is finally solved

Archaeologists will recover a crucial item from the wreck of the London which could help shed more light on what happened in the vessel's final seconds
Airbus has patented a jet that could fly from London to New York in one hour

Airbus has patented a jet that could fly from London to New York in one hour

The invention involves turbojets and ramjets - a type of jet engine - and a rocket motor
10 best sun creams for kids

10 best sun creams for kids

Protect delicate and sensitive skin with products specially formulated for little ones
Tate Sensorium: New exhibition at Tate Britain invites art lovers to taste, smell and hear art

Tate Sensorium

New exhibition at Tate Britain invites art lovers to taste, smell and hear art
Ashes 2015: Nice guy Steven Finn is making up for lost time – and quickly

Nice guy Finn is making up for lost time – and quickly

He was man-of-the-match in the third Test following his recall to the England side
Ashes 2015: Remember Ashton Agar? The No 11 that nearly toppled England

Remember Ashton Agar?

The No 11 that nearly toppled England
Turkey-Kurdish conflict: Obama's deal with Ankara is a betrayal of Syrian Kurds and may not even weaken Isis

US betrayal of old ally brings limited reward

Since the accord, the Turks have only waged war on Kurds while no US bomber has used Incirlik airbase, says Patrick Cockburn
VIPs gather for opening of second Suez Canal - but doubts linger over security

'A gift from Egypt to the rest of the world'

VIPs gather for opening of second Suez Canal - but is it really needed?
Jeremy Corbyn dresses abysmally. That's a great thing because it's genuine

Jeremy Corbyn dresses abysmally. That's a great thing because it's genuine

Fashion editor, Alexander Fury, applauds a man who clearly has more important things on his mind
The male menopause and intimations of mortality

Aches, pains and an inkling of mortality

So the male menopause is real, they say, but what would the Victorians, 'old' at 30, think of that, asks DJ Taylor
Man Booker Prize 2015: Anna Smaill - How can I possibly be on the list with these writers I have idolised?

'How can I possibly be on the list with these writers I have idolised?'

Man Booker Prize nominee Anna Smaill on the rise of Kiwi lit
Bettany Hughes interview: The historian on how Socrates would have solved Greece's problems

Bettany Hughes interview

The historian on how Socrates would have solved Greece's problems
Art of the state: Pyongyang propaganda posters to be exhibited in China

Art of the state

Pyongyang propaganda posters to be exhibited in China
Mildreds and Vanilla Black have given vegetarian food a makeover in new cookbooks

Vegetarian food gets a makeover

Long-time vegetarian Holly Williams tries to recreate some of the inventive recipes in Mildreds and Vanilla Black's new cookbooks