Justin Bieber's manager Scooter Braun sets up ads business with BBH
Friday 20 June 2014
Scooter Braun, the American music manager behind singer Justin Bieber and "Gangnam Style" rapper Psy, has teamed up with one of Britain’s top advertising agencies to launch a joint venture as the entertainment and marketing industries increasingly look to collaborate.
Mr Braun’s company, SB Projects, and BBH, the London ad agency which has made award-winning ads for Levis and British Airways, have set up The Creative Studios to produce films and TV shows and they plan to expand into other areas of intellectual property (IP).
BBH chief executive Gwyn Jones, speaking at the Cannes Lions advertising festival, said: “This didn’t start with, ‘let’s get artists and brands together.’ It was, ‘let’s get together and make stuff’.”
Mr Braun has already proved at adept at developing IP ideas such as two best-selling fragrances for Mr Bieber and the highest-grossing music concert documentary.
“Our businesses have been moving into each other,” said Mr Braun, explaining how both the entertainment and marketing industries need to seek new revenues as traditional business models are hit by digital disruption.
Hollywood talent agency William Morris Endeavour last year took a stake in New York ad agency Droga 5.
- 1 Five-year-old Iris Grace is raising awareness of autism through her extraordinary paintings
- 2 Car tax disc changes: Two days to go - and they affect you much more than just not displaying a piece of paper
- 3 The Simpsons death: Creator Al Jean would 'kill himself' before character like Homer or Lisa
- 4 British man raped while urinating in bushes at Oktoberfest beer festival in Germany
- 5 A teacher speaks out: 'I'm effectively being forced out of a career that I wanted to love'
Five-year-old Iris Grace is raising awareness of autism through her extraordinary paintings
Car tax disc changes: Two days to go - and they affect you much more than just not displaying a piece of paper
Isis an hour away from Baghdad - with no sign of Iraq army being able to make a successful counter-attack
British man raped while urinating in bushes at Oktoberfest beer festival in Germany
George Clooney and Amal Alamuddin wedding: The famous congratulate actor and human rights lawyer after Venice nuptials
Isis, we are told, is a 'clear and dangerous threat to our way of life'. I’m sorry, but I just don’t buy it
Exclusive: 'Putin's Russia has been my biggest regret,' says Nato's outgoing Secretary General
'Women, walk wherever you want' posters taken down in Stamford Hill following 'unacceptable' signs separating men and women
There’s no excuse for Dave Lee Travis’s behaviour, but we need to keep a sense of proportion
Mark Reckless becomes second Tory MP to defect to Ukip in a month
Should gay sex be illegal? 16% of Britons think so
- < Previous
- Next >
iJobs Money & Business
NEGOTIABLE: Austen Lloyd: TRUST ACCOUNTANT - KENTIf you are a Chartered Accou...
£18000 - £20000 per annum + OTE £30000: SThree: SThree are a global FTSE 250 b...
Highly Competitive Salary: Austen Lloyd: CITY - Law Costs Draftsperson - NICHE...
£300 - £330 per day: Ashdown Group: SQL Developer (Stored Procedures) Watford...