Justin Bieber's manager Scooter Braun sets up ads business with BBH
Friday 20 June 2014
Scooter Braun, the American music manager behind singer Justin Bieber and "Gangnam Style" rapper Psy, has teamed up with one of Britain’s top advertising agencies to launch a joint venture as the entertainment and marketing industries increasingly look to collaborate.
Mr Braun’s company, SB Projects, and BBH, the London ad agency which has made award-winning ads for Levis and British Airways, have set up The Creative Studios to produce films and TV shows and they plan to expand into other areas of intellectual property (IP).
BBH chief executive Gwyn Jones, speaking at the Cannes Lions advertising festival, said: “This didn’t start with, ‘let’s get artists and brands together.’ It was, ‘let’s get together and make stuff’.”
Mr Braun has already proved at adept at developing IP ideas such as two best-selling fragrances for Mr Bieber and the highest-grossing music concert documentary.
“Our businesses have been moving into each other,” said Mr Braun, explaining how both the entertainment and marketing industries need to seek new revenues as traditional business models are hit by digital disruption.
Hollywood talent agency William Morris Endeavour last year took a stake in New York ad agency Droga 5.
- 1 Man who held up 'hire me' sign at Waterloo station returns a year later with 'I'm hiring' sign
- 2 UK weather: Snow to fall in the coming week with sub-zero temperatures to last until early February
- 3 Saudi preacher who 'raped and tortured' his five -year-old daughter to death is released after paying 'blood money'
- 4 Warriors in ancient Iraq suffered Post-Traumatic Stress Disorder more than 3,000 years ago, say researchers
- 5 This crazy skiing video will leave you feeling queasy
Paris attacks: Do not call Charlie Hebdo killers 'terrorists', BBC says
Rowan Atkinson to sell £10 million McLaren 'supercar' he crashed into a tree and a lamppost
UK weather: Snow to fall in the coming week with sub-zero temperatures to last until early February
Saudi preacher who 'raped and tortured' his five -year-old daughter to death is released after paying 'blood money'
Warriors in ancient Iraq suffered Post-Traumatic Stress Disorder more than 3,000 years ago, say researchers
Nigel Farage: NHS might have to be replaced by private health insurance
'We would evict Queen from Buckingham Palace and allocate her council house,' say Greens
French court convicts three over homophobic tweets, in case hailed as a 'significant victory' by LGBT rights campaigners
George Galloway condemns 'racist, Islamophobic, hypocritical rag' Charlie Hebdo at freedom of speech rally
British Muslim school children suffering a backlash of abuse following Paris attacks
Greece elections: Syriza and EU on collision course after election win for left-wing party
iJobs Money & Business
£30000 - £32000 per annum + benefits : Ashdown Group: A highly successful, int...
£18000 - £20000 per annum: Recruitment Genius: This rapidly expanding business...
£25 - 28k + Bonus: Guru Careers: An In-house / Internal Recruiter is needed to...
Negotiable: Recruitment Genius: A Tax Assistant is required to join a leading ...