Justin Bieber's manager Scooter Braun sets up ads business with BBH
Friday 20 June 2014
Scooter Braun, the American music manager behind singer Justin Bieber and "Gangnam Style" rapper Psy, has teamed up with one of Britain’s top advertising agencies to launch a joint venture as the entertainment and marketing industries increasingly look to collaborate.
Mr Braun’s company, SB Projects, and BBH, the London ad agency which has made award-winning ads for Levis and British Airways, have set up The Creative Studios to produce films and TV shows and they plan to expand into other areas of intellectual property (IP).
BBH chief executive Gwyn Jones, speaking at the Cannes Lions advertising festival, said: “This didn’t start with, ‘let’s get artists and brands together.’ It was, ‘let’s get together and make stuff’.”
Mr Braun has already proved at adept at developing IP ideas such as two best-selling fragrances for Mr Bieber and the highest-grossing music concert documentary.
“Our businesses have been moving into each other,” said Mr Braun, explaining how both the entertainment and marketing industries need to seek new revenues as traditional business models are hit by digital disruption.
Hollywood talent agency William Morris Endeavour last year took a stake in New York ad agency Droga 5.
- 4 #JeSuisEd: People share photos of themselves eating awkwardly in solidarity with Labour leader
- 5 Women think Irish men are the sexiest, survey finds
In defence of liberal democracy
General Election 2015: Post-election 'shambles' looms as 70 per cent of voters say SNP 'should not be able to veto UK government policies'
The Rothschild Libel: Why has it taken 200 years for an anti-Semitic slur that emerged from the Battle of Waterloo to be dismissed?
General Election 2015: UK will be 'run for the wealthy and powerful' if Tories retain power, Labour warns
General election live: SNP suspends two members for disrupting Labour rally
General Election 2015: Sturgeon claims Scots 'appalled' by Ed Miliband's refusal to work with SNP
iJobs Money & Business
£60000 - £70000 per annum + benefits : Ashdown Group: A highly successful, glo...
£25000 - £30000 per annum + benefits: Ashdown Group: A global leader operating...
£27 - 35k + Bonus + Benefits: Guru Careers: A Management Accountant is needed ...
£40-50k + Benefits.: Guru Careers: A Project Manager / Business Analyst is nee...