Karren Brady vows to sort out West Ham's finances
Sunday 28 February 2010
Football's first lady, Karren Brady, has only been at West Ham for a few weeks but already she's confident the club can be made profitable over the next 12-18 months.
Brady, who joined as vice-chairwoman in January after David Gold and David Sullivan bought the Premiership team, said her first priority is to get the club's finances under control and then bring in new revenue streams. Debt at the club is now £110m, including £30m owed to Sheffied United. As well as running West Ham, Brady has just become an ambassador for Nokia's E72 handset campaign – a sort of social networking for business – as well as helping Sir Alan Sugar with his sixth series of The Apprentice, which, she promises, "is better than ever".
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