Kit Kat break drives Nestle sales in the UK
Friday 14 February 2014
The public’s love affair with KitKats is continuing as the company behind the four-fingered chocolate bars revealed sales in the UK were some of the strongest in the world.
The news comes as Nestlé, which also owns brands including Nescafé, Häagen-Dazs and Smarties, saw sales miss long-term targets because of weak emerging markets and the continued downturn in Europe.
Sales were up 4.6 per cent last year. However, they were expected to grow between 5 per cent and 6 per cent. Net profit fell slightly to Swfr 10 billion (£6.7 billion).
But in the UK, the company also benefited from the continued boost in home-coffee machine sales, with a 32 per cent jump in sales of its Nescafé Dolce Gusto coffee pods.
Fiona Kendrick, chief executive of Nestlé UK, said: “The growth of coffee shops in the High Street is introducing consumers to new tastes. As a result, more people want to experience coffee-shop varieties at home, but at a fraction of the cost.”
On the chocolate front, the company said Yorkie bars were particularly popular, with sales up 31.6per cent last year compared with a year earlier, followed by Breakaway, up 21.2 per cent, and Milky Bar, up 7.4 per cent.
But globally the KitKat continues to be popular. The company said that the chocolate was particularly popular in Brazil, and in Europe: “KitKat was another highlight, again in Russia and in the Great Britain region.” Sales grew 5 per cent in the UK.
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