Larsson publisher grows UK share
Thursday 03 February 2011
The small UK publisher that brought Stieg Larsson's The Girl with the Dragon Tattoo to the country saw its share of the market double last year as readers continued to be hooked by the exploits of Lisbeth Salander and Mikael Blomkvist.
Quercus, which initially popularised the first novel in The Millennium Trilogy by leaving it on park benches and in cabs, yesterday said trading to the end of 2010 "remained strong" and would be in line with market expectations.
Its market share in the UK grew from 0.6 per cent in 2009 to 1.37 per cent, with double digit growth across the business, the group said in a trading update
Quercus has world English language rights for the print and digital editions of the trilogy. Trading remained strong compared with the previous period last time, Quercus's management said, predicting further growth this year.
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