France's richest man and luxury tycoon Bernard Arnault is bringing his new luggage brand to the UK.
Mr Arnault, who controls luxury goods group LVMH and luxury mega-brand Louis Vuitton, will launch Moynat in London in time for Christmas.
The brand, which is owned by Groupe Arnault rather than LVMH, will open at 109-112 Mount Street in Mayfair.
Moynat Malletier, a trunk maker founded in 1849, ceased trading by the 1970s. Mr Arnault bought the name in 2010 and has spent the past three years creating the foundations of a new luxury goods label.
He hired former Hermès bag designer Ramesh Nair and opened a store in Paris at Rue Saint Honoré.
The London store will be its second and sources close to the group believe it plans a handful of other stores in capital cities.