Losses treble at Premier Foods
Wednesday 23 July 2014
The food group Premier Foods is pinning its hopes of a turnaround on a relaunch of its Mr Kipling cake brand and the return of its Homepride Fred character after its half-yearly pre-tax losses more than tripled from £15.7m to £54.9m.
Sales at the group fell 6.1 per cent to £364.4m in the first half of the year as difficult market conditions in the supermarkets sector hit the food producer.
But its chief executive, Gavin Darby, said: “We grew profitability and most of our ammunition is yet to fire. The second half of the year will see a number of new product launches.”
It will double its marketing budget in the second half, compared with a year ago, and will launch TV and social media adverts for Mr Kipling in August. The Homepride Fred character will also return to television screens after a seven-year break.
For the period, Premier Foods said trading profit was up 2.1 per cent to £48.1m, better than analysts expected. The pre-tax loss was largely due to a write-off of financing costs.
- 1 Humans of New York image of crying gay teen receives best response yet from Ellen DeGeneres
- 2 What supermodels really think about posing in the nude
- 3 People all over the world are getting semicolon tattoos to draw attention to mental health
- 4 Black teen in critical condition after store employee 'shoots him for stealing 79-cent pack of cookies'
- 5 Chris Moyles reportedly set to make radio comeback with new breakfast show on XFM
Humans of New York image of crying gay teen receives best response yet from Ellen DeGeneres
Swedish minister gives strongest case yet on why EU should stop turning away asylum seekers
North Korean defector flees to Finland 'with evidence of chemical testing on humans'
Isis schoolgirl Amira Abase who fled London to join terrorists in Syria mocks victims of Tunisia massacre
Father faces deportation to Thailand after 27 years in Britain for two 'stupid crimes'
More Britons believe that multiculturalism makes the country worse - not better, says poll
Nathan Collier: Montana man inspired by same-sex marriage ruling requests right to wed two wives
Greece crisis: IMF was pushed around by Angela Merkel and Nicholas Sarkozy – and now it is being humiliated
Osborne to cap family benefits at £23,000 – announced ahead of his post-election Budget
Forget little green men – aliens will look like humans, says Cambridge University evolution expert
Girl, 7, stares down hate preacher at Ohio festival with pro-LGBT rainbow flag gesture
iJobs Money & Business
£15000 - £17000 per annum: Recruitment Genius: This company offers a range of ...
£15000 - £16000 per annum: Recruitment Genius: Customer Service Advisors are r...
£20000 - £25000 per annum + OTE £45K: SThree: SThree were established in 1986....
£40000 - £60000 per annum: Recruitment Genius: A Compliance Manager is require...