Luxury property firm Yoo sets sights on South America

  • @MLeftly

Yoo, the luxury property company that counts Jade Jagger and Kelly Hoppen among its creative directors, is opening in Brazil as the London-based firm looks to crack Latin America.

John Hitchcox, who co-founded the firm with French star designer Philippe Starck in 1999, said: "We're now in a global marketplace... I know that Brazil will fall in love with Yoo designs just as many other countries have done."

Yoo, which has designed 10,000 homes in more than 30 cities, is looking to develop projects for the super-wealthy in increasingly lucrative South American economies. It already has schemes in Uruguay and Argentina.