Make yourself plain, business chiefs urged
A leading hotel chain today launched a campaign to persuade businessmen and women to cut back on corporate jargon after a study found many people were turned off by phrases such as "thinking out of the box".
Holiday Inn said more than a third of 1,000 adults it surveyed admitted they lost focus in business meetings after just 20 minutes, often because of "jargon overload".
Half of those questioned said colleagues only used business jargon to appear more intelligent and a similar number confessed they found it hard to follow what was being said in meetings.
The worst phrases included "touch base", "blue sky thinking", "incentivise" and "synergy".
Holiday Inn said there were much better alternatives available, such as "make contact", "limitless thinking", "encourage" and "working together".
Florence Eavis, from Holiday Inn, said: "We believe getting rid of pointless jargon will help people concentrate for longer in meetings, which is why we're asking our guests to be themselves and speak in plain English."
- 1 Al Pacino on suffering from depression: 'It can last and it's terrifying'
- 2 Half of young women unable to ‘locate vagina’ and 65% find it difficult to say the word
- 3 Saudis risk new Muslim division with proposal to move Mohamed’s tomb
- 4 A teacher speaks out: 'I'm effectively being forced out of a career that I wanted to love'
- 5 Mexican woman becomes world’s 'oldest person' at 127
Perez Hilton apologises for publishing Jennifer Lawrence naked photo leak
Victoria Justice on naked photo leak: 'Let me nip this in the bud right now – pun intended'
Jennifer Lawrence 'nude photo hacker' claims there are hundreds more celebrity images to be published
Saudis risk new Muslim division with proposal to move Mohamed’s tomb
Ariana Grande nude photos leak: Pictures are completely fake, say singer's representatives
Rotherham child sex abuse scandal: Labour Home Office to be probed over what Tony Blair's government knew - and when
What do immigrants really think of Britain? Polish immigrant's Reddit post goes viral
Ashya King: Parents of five-year-old boy refused permission to visit him in hospital and denied bail at Spanish court
With Douglas Carswell joining Ukip, my party has taken another giant step forward
When elitism grips the top of British society to this extent, there is only one answer: abolish private schools
Ashya King: 'Cruel NHS has not given us the treatment we need', says father of five-year-old with brain tumour who fled to Spain
iJobs Money & Business
£60000 - £75000 per annum + BONUS + BENEFITS: Harrington Starr: Business Anal...
£40000 - £50000 per annum + benefits+bonus+package: Harrington Starr: SQL Impl...
£85000 per annum: Harrington Starr: Head of IT (Windows, Server, VMware, SAN, ...
£40000 - £50000 per annum: Harrington Starr: You will not be expected to hav...