McDonald’s has confirmed its popular Cadbury’s Creme Egg Flurry is returning to UK menus this year.
The fast-food giant, which launched the limited product in Australia on Monday for the first time, told the Independent that Creme Egg McFlurries are returning to the UK, but would not confirm when.
“I can confirm the Cadbury Creme Egg McFlurry will be making an appearance on the UK menu this year. We’re keeping exact dates under wraps so customers will need to keep their eyes peeled!” Cadbury told the Independent.
The dessert is a combination of McDonald’s McFlurry ice-cream mixed Cadbury’s well-known Creme Egg chocolate.
Australian customers shared their joy on Twitter when McDonald's announced that the Creme Egg McFlurry would feature on Australian menus for the first time.
Anxious McFlurry fans used Twitter to ask McDonald’s if the Creme Egg edition would be added to the menu in other countries.
Cadbury Creme Egg McFlurries packs a whopping 54 grams of sugar, or 397 calories per portion, according to McDonald’s nutrition information. That's more than double the daily amount for an adult as recommended by the World Health Organization.
It is available for a limited time only in Australia and it is likely to feature on McDonald's menus in the UK only for a limited time.
Cadbury will be hoping that the McFlurry edition will help it recover this Easter, after it suffered losses over a controversial change of recipe for the popular Creme Egg.
“We are aware shorter seasons can be challenging. To strengthen our positioning, we will continue to invest in power brands, launching new seasonal products and a brand new Easter pack design,” said Claire Low, marketing manager Mondelez, the Kraft food offshoot that now owns Cadbury.
Kale, wasabi and beetroot flavours have been developed by Cadbury chocolatiers in Birmingham and could one day make their way into Cadbury chocolates.
“We like to think of it as akin to the fashion catwalk –we’re experimenting with ideas that won’t actually appear on the shelves,” said Dave Shepherd, a "chocolate inventor" for Mondelēz Europe.
“Instead you may see new flavours inspired by these further down the line. This reflects how we’re always innovating to create the best possible products for our consumers, developing hundreds of flavours before selecting the winning few,” he added.