McDonald's hits recession hurdle
Thursday 09 August 2012
Olympic sponsor McDonald's clattered into the hurdles yesterday as the fast-food behemoth reported its worst sales in nine years during July.
The chain, whose Olympic Park outlet is the world's biggest and serves 1,200 customers an hour, saw flat sales over the month as squeezed consumers cut back on Big Macs and fries despite a huge promotional push.
The disappointment marks the first time since April 2003 that the company has failed to lift like-for-like sales.
McDonald's felt the brunt of debt woes in Europe as sales in the region sank 0.6 per cent. Flagging markets in Germany, as well as beleaguered southern European states like Spain and Italy, more than offset stronger sales in the UK. In the US, which accounts for nearly a third of the group's $27bn (£17.3bn) revenues, sales edged 0.1 per cent lower.
"We've grown used to seeing McDonald's weather bad economies, so this is a bit of a surprise," RBC Capital analyst Larry Miller said. The chain serves 69 million customers in 119 countries every day. The shares fell more than 2 per cent.
The Independent's live blog of today's Premier League action
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- 3 Kim Kardashian 'nude pictures' leaked on 4chan weeks after Jennifer Lawrence 'The Fappening' scandal
- 4 Matthew Miller: American sentenced to hard labour in North Korea 'wanted to be Snowden II'
- 5 Iranian blogger found guilty of insulting Prophet Mohammad on Facebook sentenced to death
Stamford Hill council removes 'unacceptable' posters telling women which side of the road to walk down
Kim Kardashian 'nude pictures' leaked on 4chan weeks after Jennifer Lawrence 'The Fappening' scandal
Iranian blogger found guilty of insulting Prophet Mohammad on Facebook sentenced to death
4Chan naked photos leak: Celebrity Twitter reactions to the mass breach of privacy
Hitler’s former food taster reveals the horrors of the Wolf’s Lair
Scottish independence referendum: A nation divided against itself
Scottish referendum results: Cross-party consensus collapses amid Tory-Labour spat on the 'English question'
Scottish independence: David Cameron is becoming the 'George Bush of Britain'
Russia freezes Ukraine into submission: Kiev admits country doesn't have enough fuel for winter
Archbishop of Canterbury admits doubts about existence of God
Portuguese academic says British are 'filthy, violent and drunk'
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